Startups Program Lead
Vercel · Hybrid - San Francisco, New York City · Marketing · listed April 16, 2026
The shape of it
Seniority
Senior
Experience asked
6+ years
Where
Hybrid
Stated pay
$148,000 – $185,000
Requirements listed
9
Length
842 words
In the posting’s own words
This role is ideal for someone who is deeply connected to the startup and VC community, has a strong understanding of developer-first products, and a track record of building and scaling programs.
What it asks for · 9
- 6+ years of experience in programs, partnerships, or ecosystem roles, ideally within a high-growth technology or developer-focused company.
- Experience building and scaling programs from 0 to 1, with clear impact on marketing, growth, or revenue.
- Proven experience managing or leading teams.
- Strong track record of building strategic relationships with VCs, accelerators, and early stage companies.
- Deep understanding of the startup ecosystem and the needs of founders and developer teams.
- Ability to engage credibly with technical audiences across Engineering, Product, and Design, with familiarity in modern frontend technologies such as React, Next.js, Vite, Astro, and Remix.
- Strong cross-functional operator who can partner effectively with Marketing, Media, Sales, Product, and Engineering.
- Data-driven mindset with experience defining success metrics and optimizing programs based on performance.
- Excellent communication, storytelling, and relationship-building skills.
Also a plus
- Contribute to open-source projects related to modern frontend technologies (eg. React, Next, Vite, Astro, Remix, etc.)
- Have existing relationships with top-tier VCs, accelerators (e.g., Y Combinator, Techstars), or founder communities.
- Have built applications at scale with modern frontend technologies.
What the job covers
- Own and lead Vercel’s global startup program strategy, roadmap, and execution end to end, focused on early stage startups from pre-seed through Series A.
- Build, manage, and mentor a high-performing startup program team.
- Design and scale programs that drive adoption, activation, and ongoing engagement of startups building on Vercel, like the Vercel AI Accelerator .
- Develop and grow relationships with venture capital firms, accelerators, incubators, and founder communities to bring high-quality startups into Vercel’s ecosystem as customers from day one.
- Partner closely with Sales to identify high-potential startups within the program and support their progression into long term, successful customers.
- Establish clear pathways from early stage adoption to deeper product usage, expansion, and retention, and track performance across the startup lifecycle.
- Work cross-functionally with Marketing, Vercel Media, Partnerships, and Developer Relations to integrate the startup program into campaigns, content, and ecosystem distribution.
- Identify opportunities to embed Vercel into the early stage ecosystem, including VC platforms, accelerator programs, and founder experiences.
- Serve as a visible leader and ambassador for Vercel in the startup ecosystem by hosting events, advising founders, and building long term relationships.
- Bring insights from early stage founders and developers back into Vercel’s marketing, product, and go to market strategies.
Tools and skills named
Frameworks
- React2×
- Next.js
Go to market
- Partnerships3×
Languages
- JavaScript
Product & design
- Roadmap
Ways of working
- Cross-functional
Words the posting leans on
- startup18×
- program16×
- founders8×
- startup program7×
- accelerators6×
- early stage6×
- ecosystem6×
- experience6×
- building5×
- marketing5×
- product5×
- end4×
- relationships4×
- scale4×
- build3×
- developer3×
Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.
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