Marketing Services Program Manager

The shape of it

In the posting’s own words

Marketing Services is a team of marketing execution experts and systems thinkers focused on efficiency. We partner closely with Regional and Demand marketing, Growth, Martech, and creative teams to deliver scalable, high-impact campaigns across channels. While we operate globally, this role is focused on supporting the EMEA region.

What it asks for · 8

• 5+ years of experience in a marketing automation or campaign management role, ideally within a fast-paced environment.
• 3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes.
• Demonstrated project management skills with experience leading cross-functional initiatives.
• Excellent communication skills, able to convey complex ideas effectively and tailor messaging to diverse stakeholders.
• Strong analytical skills with a detail-oriented mindset to track performance metrics, analyze data, and identify opportunities for improvement.
• Ability to work both independently and collaboratively within a team-oriented environment.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• ​​Proactive, with a growth mindset and a passion for continuous learning and improvement.

Also a plus

• Experience in the technology or financial services sectors, ideally within a high-growth company.
• Familiarity with digital marketing channels, including paid media, SEO, and landing page optimization.
• Knowledge of marketing automation tools and processes to enhance efficiency and scalability in campaign execution.
• Strong adaptive skills with a proven ability to thrive in a rapidly changing environment.
• Experience managing or collaborating with an offshore production team to streamline operations

What the job covers

• Serve as the process owner for campaign execution across email, landing pages, and paid media, supporting Growth, Lifecycle, EMEA and Demand Marketing teams.
• Scope campaign requirements, assess complexity, and lead capacity planning to ensure smooth and timely execution.
• Consult on best practices in Marketo, with a focus on automation, scalability, and operational design.
• Design and execute complex nurture and trigger campaigns, then standardize and scale them for broader use.
• Partner with marketing stakeholders to streamline workflows, reduce friction, and optimize campaign delivery.
• Lead programs to address recurring execution challenges—defining objectives, success metrics, and building repeatable processes.
• Identify operational risks early, communicate clearly with stakeholders, and implement sustainable solutions.
• Drive ongoing improvements in marketing execution through process innovation, automation, and efficiency.
• Collaborate cross-functionally with Growth, Regional and Demand Marketing, Engineering, and Design to align on priorities and execution strategy.
• Maintain scalable documentation and support coordination with offshore production teams.

Degree language

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Tools and skills named

Words the posting leans on

• marketing15×
• campaign10×
• execution8×
• experience5×
• requirements5×
• automation4×
• efficiency4×
• growth4×
• improvement4×
• process4×
• skills4×
• campaign execution3×
• channels3×
• demand marketing3×
• design3×
• marketo3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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