Head of Self-Serve Paid Media

Stripe · San Francisco, New York, Seattle, Chicago, Atlanta, Remote in the US, Toronto, Remote in Canada · 2314 Performance Marketing · listed July 21, 2026

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The shape of it

Seniority

Manager

Experience asked

3–10 years

Where

Remote

Requirements listed

Length

637 words

In the posting’s own words

As Head of Self-Serve Paid Media, you will own and evolve Stripe's self-serve paid acquisition strategy, managing a team of 5-10 paid media experts and working cross-functionally with leaders across analytics, creative, product marketing, growth engineering, and finance. You'll be responsible for a substantial media budget and accountable for delivering efficient, scalable growth in signups, activations, and revenue. In this role, you'll own the long term strategy for how paid media delivers growth in Stripe’s self-serve business. You'll identify new channels and formats, build measurement frameworks that connect spend to business outcomes, and develop your team into world-class practitioners. You'll partner closely with data science to advance our attribution and incrementality capabilities, and with internal and external creative partners to produce high-performing assets at scale.

What it asks for · 7

10+ years of experience in performance marketing or paid media, with at least 3 years leading a team
Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue (i.e. not just top of funnel)
Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization
Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies
Track record of building, developing, and retaining high-performing marketing teams
Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required
Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth

Also a plus

Experience with self-serve or product-led growth models where paid media must drive not just leads but product activations
Background in international paid media strategy, including managing campaigns across multiple markets and languages
Experience building or advancing measurement capabilities such as media mix models, geo-based incrementality testing, or multi-touch attribution systems
Comfort operating in a fast-paced, metrics-driven culture

What the job covers

Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
Identify and scale emerging channels and formats
Represent paid media performance and strategy in leadership forums and to diverse stakeholders.

Tools and skills named

Go to market

Forecasting2×
SaaS

Ways of working

Testing3×

Data

Experimentation

Words the posting leans on

paid media15×
growth10×
creative8×
self-serve7×
strategy7×
experience6×
partner6×
channels5×
marketing5×
acquisition4×
activations4×
attribution4×
budget4×
data science4×
engineering4×
finance4×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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