Creative Director, Copy & Campaigns

The shape of it

In the posting’s own words

We're looking for a Creative Director, Copy & Campaigns: someone who leads with language, thinks in concepts, and can also think in systems. This isn't a management role that occasionally writes, or a writing role that occasionally leads. It's both, fully. You'll generate the big campaign ideas and write the line that makes them land. You'll help set the creative vision for how Stripe shows up in the world, then stay close enough to the work to make it sharper. You'll direct agency partners without retreating into an approval layer. And you'll do the hard, underrated part of the job: selling the work through. That means building concepts strong enough that leadership buys them, and audiences buy into them.

What it asks for · 8

• 10+ years of experience in copywriting and creative direction, with work that shows strong language craft, strategic thinking, and breakthrough campaign concepts, ideally for product-driven or tech companies.
• 3+ years of experience managing teams, agencies, or creative partners in high-growth environments, with a clear ability to brief, concept, review, produce, and push work to a higher standard.
• A portfolio led by ideas, language, and sharp conceptual thinking. You are actively generating concepts, writing, visibly shaping the work, and staying close to the craft.
• A track record of selling ambitious work through: concepting ideas and presenting them in a way that earns buy-in from stakeholders and senior leadership without diluting them.
• Strong instincts across film, digital, print, OOH, and activations, with a pulse on culture and the ability to turn insights into concepts that earn attention.
• A genuine curiosity about AI in the creative process, including active experimentation and an honest perspective on how it can shape how creative work gets made.
• A strong partnership mindset, especially with producer leads. You work closely together to drive program success, maintain quality, manage alignment, and keep the work moving with clarity.
• Strong stakeholder management and communication skills, with the ability to navigate ambiguity, align competing priorities, present to senior leadership, and bring people in on the creative.

Also a plus

• Experience in sports marketing, sponsorship activations, or brand-in-culture work, with a perspective of how brands earn credibility in spaces they don't own.
• Created concept-led work that generated real cultural traction and conversation, beyond media spend alone.
• Built or contributed to voice and tone systems, copy standards, or brand language infrastructure.
• Worked in environments where product and brand both had to work hard, and where the product itself was central to the story.
• Created award-caliber work, with the perspective to know awards are not always the goal, but they do have an important place in raising ambition, sharpening craft, and building a team's creative standard.

What the job covers

• Own the words. Lead concepting and copy across global campaigns, from the insight that unlocks a campaign to the headline that earns a second look to the narrative that builds the brand. This is a thinking-and-writing role. Consistently, not occasionally.
• Run campaigns end to end. Turn strategy into a sharp creative concept, then a clear POV, then work that ships across film, OOH, digital, and activations, distinctive at every touchpoint. Take ideas from blank page to bought to live.
• Get the work bought. Develop concepts that hold up under scrutiny and present them so they win: to senior leadership, to cross-functional partners, and ultimately to the audiences they're built to move.
• Lead Stripe's partnerships. Build creative strategies and executions that bring Stripe inside culture: sponsorship, storytelling, live moments.
• Partner with agencies. Collaborate on sharp briefs. Push thinking at the concept stage, not just the polish stage. Give feedback that moves the work forward, and stay close enough to know where it needs to go and how to help it get there.
• Build with AI, not just alongside it. Experiment actively in how you ideate and write, not to cut corners, but to expand what's possible. Build new workflows. Share what you learn.
• Make everyone around you sharper. Help writers be more precise, designers find their voice, and marketers think with more creative ambition. Expect the same in return.
• Shape what Stripe advertising becomes. Be a strong cross-functional voice connecting creative to business goals, user insights, and brand positioning. Raise the team's standards, ambitions, and culture of craft.

Tools and skills named

Words the posting leans on

• creative13×
• brand10×
• concepts9×
• campaign8×
• design7×
• build6×
• ideas6×
• partners6×
• product6×
• standards6×
• earns5×
• get5×
• leads5×
• quality5×
• someone5×
• systems5×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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