Enterprise Paid Digital Marketing Manager

The shape of it

In the posting’s own words

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments—from startups to the largest enterprises.

What it asks for · 11

• 7+ years of work experience
• 5+ years of paid digital experience, preferably in paid social, display, and direct response
• 2+ years of B2B marketing experience
• Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
• Experience articulating requirements to analytics, campaigns, sales strategy and ops, and marketing leadership
• Self-starter with the ability to drive both strategic and tactical workstreams forward with minimal oversight
• Strong problem-solving skills and ability to analyze trends and decipher actionable insights from data
• Experience driving experimentation roadmaps to continuously optimize and improve campaigns
• User-first sensibility
• Excellent written and verbal communication skills
• Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media

Also a plus

• 10+ years of work experience
• 7+ years of paid digital experience, preferably in paid social, display, and direct response
• 5+ years of B2B marketing experience, preferably with ABM experience
• Experience with Marketo or Salesforce
• Experience driving demand for sales teams and familiarity with sales concepts, processes, and metrics

What the job covers

• Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program.
• Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue)—measure success, optimize against targets, and report on performance on a recurring cadence.
• Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data. You'll partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics and insights, and regional teams to create a best-in-class paid program.
• Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap.
• Partner with relevant stakeholders on audience management and ensure we're reaching the right users.
• Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
• Proactively identify areas of weakness in the paid program and flag these as requiring improvement—and then create a plan to remedy them.

Tools and skills named

Words the posting leans on

• paid14×
• experience12×
• marketing12×
• campaigns7×
• paid digital5×
• requirements5×
• sales5×
• drive4×
• growth4×
• paid program4×
• segments4×
• users4×
• analytics3×
• create3×
• digital marketing3×
• experience preferably3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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