Senior Product Designer, Growth

The shape of it

In the posting’s own words

You’ll help define Growth Design at Vercel and shape the complete self-serve journey: signup, onboarding, first project and deployment, adoption, conversion, expansion, and retention. The work spans people, agents, and the handoffs between them.

What it asks for · 6

• Your portfolio demonstrates strong product design fundamentals and measurable outcomes. It shows how you identified opportunities, understood a funnel, chose what to measure, tested ideas, and improved a shipped product.
• You have owned ambiguous, complex work from problem framing through launch and iteration. You create clarity and make progress without waiting for a complete brief.
• You can form useful hypotheses, choose success and guardrail measures, and interpret quantitative and qualitative evidence with Data partners.
• You build interactive prototypes independently using modern AI tools. You are comfortable prompting, working near code, and learning whatever helps you validate an idea.
• You design clear, trustworthy experiences across skill levels and abilities. You care about interaction details, edge cases, language, accessibility, and recovery.
• You work directly with Product, Engineering, and Data, explain tradeoffs clearly, seek feedback early, and stay involved through implementation. You know when to use or evolve a system and when a one-off is the fastest responsible way to learn.

Also a plus

• Have shipped AI or agent experiences.
• Have an engineering background or experience contributing production web code.
• Have designed developer tools, infrastructure, or other technical products, or are already familiar with Vercel.

What the job covers

• Own the self-serve experience across onboarding, activation, adoption, monetization, and retention for people and agents.
• Find high-impact opportunities through customer research, product data, and direct use of Vercel.
• Co-own Growth strategy, priorities, hypotheses, and success measures with Growth Product, Engineering, and Data.
• Build and test working prototypes using the right tools for the question, including Figma, v0, Cursor, and Claude Code.
• Design and ship experiments, stay involved through implementation, and interpret results without losing sight of trust, accessibility, or the broader funnel.
• Turn what works into durable product improvements, reusable patterns, and better internal tools. Share the learning so Design and Growth improve with every experiment.

Tools and skills named

Words the posting leans on

• product11×
• data7×
• design7×
• tools7×
• growth6×
• experience5×
• agents3×
• code3×
• experiments3×
• hypotheses3×
• implementation3×
• measures3×
• problem3×
• product engineering3×
• prototypes3×
• shipped3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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