Senior Integrated Campaigns Manager

The shape of it

In the posting’s own words

You will report to the Head of Strategic Events & Integrated Demand Generation and own Vercel's integrated campaign motion. You'll translate product and business priorities into cohesive campaign narratives that resonate with developers, technical decision-makers, and enterprise buyers then orchestrate the cross-functional machine that brings them to life.

What it asks for · 7

• 7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns — within developer tools, cloud infrastructure or other technical SaaS products.
• A proven track record of owning global, full-funnel campaigns end to end, with clear pipeline and revenue impact you can point to.
• Deep understanding of developer audiences and the nuances of marketing technical products without dumbing them down.
• A strong storyteller who can shape a campaign narrative and hold it consistent across every channel and region.
• Exceptional program management skills: you can coordinate across regions, time zones, and a dozen stakeholders without dropping threads.
• Data-fluent, with hands-on experience defining KPIs, building reporting, and using performance data to make optimization calls.
• Comfortable operating with autonomy in a fast-paced, high-growth environment where priorities evolve quickly.

Also a plus

• Have marketed directly to developer communities or run technical content programs.
• Have launched campaigns supporting AI, cloud, or infrastructure products.
• Have worked in both high-growth startups and large-scale enterprise organizations.

What the job covers

• Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.
• Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers.
• Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.
• Partner with Strategic Events and Field Marketing to extend campaigns into trade shows, regional events, and developer meetups to create experiences that reinforce the campaign narrative in person.
• Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert.
• Build and maintain the global campaign calendar, managing dependencies, sequencing, and regional alignment across functions and time zones.
• Define success metrics upfront, then measure, report, and optimize by running structured experiments across creative, messaging, channels, and audience segments.
• Mentor and guide campaign best practices across the marketing org, raising the bar for how Vercel plans and ships integrated programs.

Tools and skills named

Words the posting leans on

• campaign16×
• developer7×
• integrated7×
• marketing7×
• product7×
• channel5×
• global4×
• messaging4×
• narrative4×
• programs4×
• technical4×
• audiences3×
• every3×
• experience3×
• motion3×
• strategic events3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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