Site Engineer

The shape of it

In the posting’s own words

As a growth-focused Fullstack Engineer on our team, you will play a central role in driving user acquisition, conversion, and retention through highly performant and visually stunning web experiences. You will collaborate with cross-functional teams—from marketing to sales to product design—to build dynamic pages, run A/B tests, and optimize conversion funnels.

What it asks for · 8

• 5+ years of professional frontend engineering experience (React, JavaScript, Tailwind CSS, or similar).
• Strong proficiency in Next.js and familiarity with modern frontend frameworks.
• Full stack experience (comfortable designing or consuming APIs and working with various services).
• Deep understanding of SEO principles and best practices—especially around performance, accessibility, and search optimization.
• Proven knowledge of A/B testing concepts and conversion rate optimization.
• Stellar cross-functional communication skills—you can work effectively with marketing, design, and product to reach shared goals.
• Eye for good user experiences and a knack for “getting the visuals right.”
• Desire to work in a fast-paced environment, continuously grow, and master your craft.

Also a plus

• Have familiarity with the Vercel platform.
• Comfortable using Tailwind CSS.
• Background in web design or interest in design systems.
• Interest in developer tooling domain.

What the job covers

• Lead complex frontend projects that establish Vercel as a gold standard for brand and product marketing.
• Collaborate with growth and marketing teams to A/B test landing pages for lead generation across multiple channels.
• Design and implement scalable applications, web services, and APIs with a focus on user experience and performance.
• Contribute to our design system and uphold industry-leading UX standards (e.g., interactions, micro-animations, layout consistency).
• Continuously improve engineering processes, tools, and systems to scale the codebase and team productivity.
• Troubleshoot and fix bugs, delivering quick, high-quality resolutions.
• Write technical documents and maintain internal tools to empower other teams.
• Review and provide feedback on contributions from other engineers.
• Identify bottlenecks and optimize for conversion, speed, and reliability across the funnel.
• Critically think about foundational areas of the Vercel application to ensure ease of maintenance and future extensibility.

Degree language

• Desire to work in a fast-paced environment, continuously grow, and master your craft.

Tools and skills named

Words the posting leans on

• design7×
• experience6×
• conversion4×
• marketing4×
• user4×
• web4×
• a/b3×
• continuously3×
• frontend3×
• funnel3×
• product3×
• systems3×
• acquisition2×
• apis2×
• collaborate2×
• comfortable2×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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