Product Marketing Lead, Enterprise
Scale AI · San Francisco, CA; New York, NY · Marketing · listed October 28, 2026
The shape of it
Seniority
Senior
Where
Not stated
Stated pay
$190,000 – $238,000 USD
Requirements listed
4
Length
980 words
In the posting’s own words
This role will focus on developing and optimizing vertical-specific messaging and content for Scale’s applications business to ensure our messaging resonates with core buyers across verticals. The ideal candidate combines strategic thinking with hands-on execution.
What it asks for · 4
- 6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments, with experience in financial services or another regulated industry (financial services preferred)
- A track record of building sales plays, deal support, and enablement alongside sales leaders, and of running ABM, field, or campaign programs tied to pipeline
- The ability to prioritize across several priorities, say no, and influence across functions and levels, including executives, without direct authority
- Experience with customer marketing, including case studies, testimonials, and customer event participation
Also a plus
- Experience marketing AI, data, or developer platform products to enterprise buyers
- Experience launching a new vertical at a platform company
- Experience working with analyst relations teams
- Experience with customer marketing, including case studies, testimonials, and customer event participation
Tools and skills named
Go to market
- Go-to-market
Models & research
- Machine learning
Words the posting leans on
- marketing13×
- experience9×
- vertical9×
- sales8×
- customer6×
- product6×
- messaging5×
- build4×
- business4×
- buyers4×
- content4×
- executive4×
- event3×
- financial services3×
- pipeline3×
- programs3×
Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.
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