Account Based Marketing Lead

The shape of it

In the posting’s own words

At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s growth marketing team is the engine behind the go-to-market motion, driving pipeline and revenue through an integrated mix of demand generation, ABM, and revenue operations. As our Account Based Marketing Lead, you will build and execute our 1:1 and industry-vertical ABM playbooks in close partnership with the Enterprise GTM team across a focused set of target accounts. Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer and scale the 1:1 motion for our highest priority accounts.

What it asks for · 5

• 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.
• Hands-on experience with ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution.
• Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders.
• A portfolio of campaigns that made executives stop and respond, and the ability to explain the insight behind each one and the business result it drove.
• Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies.

Also a plus

• Experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each.
• A portfolio of campaigns that made executives stop and respond, and the ability to explain the insight behind each one and the business result it drove.
• Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies.
• Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company.

Tools and skills named

Words the posting leans on

• account10×
• marketing9×
• campaign8×
• experience7×
• abm6×
• enterprise6×
• pipeline5×
• buying4×
• executive4×
• build3×
• develop3×
• engagement3×
• growth marketing3×
• revenue3×
• stakeholders3×
• account planning2×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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