Senior Brand Designer

The shape of it

In the posting’s own words

As a Brand Designer on Vercel's Core team, you'll help evolve the foundational visual language of a brand trusted by the most ambitious builders in the world. You'll create systems, experiences, and defining brand moments that are instantly recognizable, creatively ambitious, and built to scale.

What it asks for · 1

• Comfortable with tools like v0, Cursor, Claude Code, or similar AI-assisted coding environments to build working prototypes

What the job covers

• Lead design across key brand moments — product launches, campaigns, events, internal initiatives, and moments not yet defined
• Evolve the foundational elements of Vercel's visual identity: typography, color, composition, iconography, imagery, motion, and product-brand expression
• Design across mediums, including web, motion, 3D, social, print, swag, and environments, choosing whatever format best serves the story
• Move fluidly between Figma and code — writing HTML/CSS/JS and using AI-assisted tools (v0, Cursor, Claude Code) — to prototype independently and explore new forms of brand expression
• Build and evolve a brand system that scales without going stale, translating it into tools, templates, and production-ready assets
• Work hands-on from concept through final production, including preparing files, specs, and assets for implementation
• Know when motion, 3D, code, or emerging technology meaningfully strengthens an idea — and when a simpler execution serves better
• Establish a shared visual language across product, marketing, and internal comms — flexible enough to scale from everyday use to major brand moments
• Partner with design engineers to polish prototypes into high-quality digital experiences
• Collaborate with engineering, marketing, product design, and leadership to align on strategy and ship cohesive work
• Direct and collaborate with external specialists — studios, freelancers, photographers, illustrators, printers, fabricators — when execution extends beyond your own craft
• Present and defend creative decisions, connecting visual choices to brand, product, audience, and business goals

Tools and skills named

Words the posting leans on

• brand13×
• code10×
• design9×
• visual9×
• systems7×
• production6×
• prototype6×
• motion5×
• product5×
• execution4×
• tools4×
• ai-assisted3×
• assets3×
• brand moments3×
• build3×
• collaborate3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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