Regional Marketing Content Manager - LATAM

The shape of it

In the posting’s own words

This role goes beyond translation — you will lead the development, adaptation, and execution of content strategies that bring Datadog’s global messages to life for local audiences while creating original, LATAM-specific content that resonates with customers.

What it asks for · 6

• Native-level fluency in Portuguese and professional fluency in English and Spanish.
• Keen interest in and practical experience using AI-powered content creation tools (such as generative AI platforms for writing, editing, ideation, or multimedia content), with the ability to apply these tools to improve quality, efficiency, and creativity in role-relevant work.
• 5+ years of hands-on experience in marketing or content development, preferably in the B2B, IT, or SaaS industry
• Proven experience adapting global marketing messages for LATAM markets
• Experience planning and executing digital marketing campaigns across web, blog, social media, and email
• Deep understanding of the LATAM markets, technology landscape, and customer behavior

Also a plus

• Experience or understanding of translation and localization processes
• Skills in content creation, including copywriting, editing, or conducting interviews
• Knowledge or experience with ABM (Account-Based Marketing) or digital marketing
• Experience in product marketing within the SaaS or cloud industry

What the job covers

• Develop and execute content strategies tailored to LATAM markets including campaigns, ABM programs, product launches, customer stories, events, and PR initiatives
• Create and adapt localized storytelling and messaging based on global marketing assets
• Manage high-quality content creation in collaboration with global teams and external partners (translation vendors, writers, creative agencies, etc.)
• Manage content publishing across multiple channels — website, social media, blogs, email, and event materials
• Provide market insights and feedback to global teams to inform global marketing strategies and initiatives
• Ensure brand consistency across tone, voice, and messaging in all LATAM marketing assets
• Oversee localization projects including planning, timelines, quality, and cost management
• Measure and optimize content performance, including lead generation, engagement, and ROI

Tools and skills named

Words the posting leans on

• content11×
• marketing10×
• experience8×
• global7×
• latam7×
• latam markets4×
• brand3×
• campaigns3×
• content creation3×
• customer3×
• ensure3×
• events3×
• global marketing3×
• messaging3×
• product3×
• translation3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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