Director, Agent & AI Search
Databricks · United States · Marketing · listed December 15, 2025
The shape of it
Seniority
Director
Where
Not stated
Stated pay
$223,400 – $307,100 USD
Requirements listed
8
Length
965 words
In the posting’s own words
This is a build-the-function role: you'll set the strategy, do the hands-on work to prove it out, define how we measure success, and grow the team behind it. You'll sit at the center of content, product marketing, web, and demand gen — translating a fast-moving discipline into pipeline.
What it asks for · 8
- 10+ years in technical search, discovery, or adjacent domains, including meaningful time owning systems that drive organic or AI-powered discovery in a high-growth environment.
- Deep technical foundation across web architecture, crawling and indexing, structured data/schema, Core Web Vitals, and log/crawl analysis, with a track record of working directly with engineers to ship changes at scale.
- Proven experience designing and running experimentation programs (on content structure, schema, and technical changes) that produce prioritized roadmaps and measurable lifts in visibility, traffic, and downstream business KPIs.
- Demonstrated success building from zero-to-one: defining a new function’s charter, roadmap, operating model, and metrics, and then hiring, coaching, and leading a team of ICs to deliver against it.
- Track record of building, mentoring, and managing high-performing teams – including setting clear expectations, providing regular coaching and feedback, and developing ICs into senior, highly autonomous operators.
- Strong analytical skills and comfort working hands-on with data and measurement tooling to connect AI/search performance to business impact and produce clear, executive-ready insights.
- Experience operating in a complex, cross-functional environment (e.g., web engineering, marketing systems, data/analytics, brand, product) and driving alignment and decisions without relying on formal authority.
- Clear, concise written communication, with an emphasis on technical specifications, experiment design docs, and straightforward executive updates rather than marketing copy.
What the job covers
- Built a GEO function and operating model that reliably turns AI and organic discovery into a meaningful growth channel for Databricks, with a clear charter, roadmap, and engagement model for web, content, product marketing, and brand.
- Significantly increased Databricks’ visibility and share of citations across priority AI answer engines (e.g., ChatGPT, Gemini, Claude, Google AI Overviews) so we consistently appear as a top recommended brand on high-intent product and category queries.
- Demonstrably grown qualified organic and AI-referred traffic, conversions, and influenced pipeline for priority product lines and audiences by aligning GEO strategy and experimentation with business goals.
- Stood up a robust GEO experimentation and measurement engine (tests on content structure, schema, semantic depth, technical changes) that produces a prioritized roadmap and measurable lifts in AI citation rate, sentiment, engagement, and downstream funnel performance.
- Improved the technical health and AI crawlability of high-value pages in partnership with Web, Engineering, and Marketing Systems, so that both traditional search engines and AI assistants can reliably access, understand, and surface Databricks content.
- Embedded GEO standards and playbooks across marketing and product teams , so new and refreshed content is consistently structured to be AI-citable and answer-focused, and GEO best practices show up in campaign, web, and content workflows by default.
- Built and led a high-performing GEO team , with clear roles, mentorship, and development paths, and established an executive-ready reporting and insights function that earns trust from the VP, CMO, and other senior stakeholders.
Tools and skills named
Data
- Databricks5×
- Experimentation3×
Ways of working
- Mentorship4×
- Cross-functional
Product & design
- Roadmap3×
Go to market
- Demand generation
Words the posting leans on
- content7×
- geo7×
- product7×
- web7×
- marketing6×
- technical6×
- clear5×
- engines5×
- brand4×
- discovery4×
- function4×
- organic4×
- roadmap4×
- search4×
- business3×
- experimentation3×
Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.
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