Lead, Social Media

The shape of it

In the posting’s own words

We’re looking for a strategic, editorially minded Social Media and Community Lead to define how Brex shows up across platforms — not just to drive engagement, but to build a lasting brand and community. You’ll own our social presence end-to-end, with a strong focus on content development, channel strategy, and community interaction. From launching major products to elevating our founders and customers, you'll shape the way people think about Brex — and the finance space as a whole.

What it asks for · 1

• Have 5+ years of experience in social, content, or editorial roles — ideally in fintech, SaaS, or high-growth tech

Also a plus

• Have built a brand’s social presence from early stage to scale
• Have experience and/or understanding of founder/fintech/AI social conversations and thought leaders (primarily on X)
• Have experience creating content around news or trending topics in the founder/tech/AI space
• Have developed or ghostwritten content for a founder or exec
• Have worked on community-led campaigns or social-first product launches

What the job covers

• Develop and own Brex’s social media and content strategy across X (Twitter), LinkedIn, Reddit, YouTube and TikTok— driving reach, engagement, and influence
• Create and maintain a scalable, evergreen content engine that blends product education, thought leadership, customer stories, and culture
• Build and manage a robust, impactful, and quality content calendar that connects campaign work & themes with platform-native publishing
• Engage with our growing community in real time, especially founders, customers, and influencers — building affinity through authentic interaction
• Write, edit, and oversee high-performing social content, from sharp threads to timely replies, visual storytelling, and brand POV
• Collaborate with PMM, Comms, Brand, and Design to translate complex ideas (data, product, engineering, etc) into compelling narratives
• Partner with Data, PR and Content Design teams to activate in trending tech/AI new topics on social using brex-data powered insights
• Track performance, analyze insights, and optimize content and engagement strategy based on what resonates
• Proactively identify opportunities for storytelling across the business — from customer wins to product breakthroughs to cultural moments to trending tech/AI news
• Lead and develop a Social Media Associate, fostering growth and craft development
• Partner with CX, ops, and comms to navigate sensitive topics and escalate issues appropriately while maintaining brand integrity

Tools and skills named

Words the posting leans on

• content18×
• social14×
• brand10×
• product9×
• experience6×
• marketing6×
• build5×
• community5×
• customer5×
• design5×
• social media5×
• strategy5×
• business4×
• editorial4×
• founders4×
• bring3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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