Director, Organic Growth & Discoverability

The shape of it

In the posting’s own words

As Director of Organic Growth & Discoverability, you’ll own everything between paid acquisition and brand that drives a buyer from first discovery to qualified lead. You set the strategy, build the team, decide how we work with agencies, and carry the number. You report to the Head of Growth Marketing.

What it asks for · 8

• Experience: 8+ years in SEO, organic growth, or digital marketing, with at least 3 years leading a team and owning strategy and budget at a B2B SaaS, fintech, or technology company.
• Pipeline orientation: You connect organic channels to pipeline, revenue, and business outcomes, not just traffic and rankings. You think in SQLs, activation rates, and CAC efficiency.
• Technical SEO depth: You can read crawl logs, diagnose Core Web Vitals issues, direct schema implementations, and partner credibly with engineers on site architecture decisions.
• AI visibility fluency: You’ve actively experimented with citation strategies, structured content for model consumption, or measured share of voice in answer engines. We can’t train this on the job.
• Content instincts: You can tell the difference between content that earns trust and content that fills a page. You have experience building or managing content operations at scale with high editorial standards.
• Vendor management judgment: You’ve managed agencies and know how to hold them to outcomes, not just deliverables. You also know when to stop outsourcing and bring work in-house.
• Comfort with ambiguity: You make consequential decisions with incomplete data. You like building a function from scratch more than running one that’s already humming.
• Experimentation mindset: You treat failure as a feedback loop. You run experiments, kill what doesn’t work quickly, and double down on what does.

Also a plus

• You’ve navigated a major Google algorithm update that materially impacted your business and can walk through how you diagnosed, adapted, and recovered.
• You understand how retrieval-augmented generation systems select and rank sources, and you can translate that into actionable content and structural strategy.
• You use AI and automation tools in your own workflows. You’re a practitioner, not just a strategist.
• Experience in a regulated or compliance-sensitive industry.

What the job covers

• Grow qualified organic traffic and improve conversion from organic visitors to activated users and pipeline.
• Move Brex’s share of voice in AI-generated answers for corporate cards, expense management, and business banking. Stand up the tracking to know if you’re winning.
• Recover and surpass keyword positions lost to competitors in recent algorithm shifts.
• Stand up a content production engine that ships work that ranks, without every piece needing a senior review.
• Cut the vendor stack down. Make what’s left accountable and tell us what should move in-house.
• Hire and develop the team. You'll inherit some of it, grow it from there, and set the editorial, technical, and AI-native bar for the work.
• Set the organic growth strategy and own the roadmap, OKRs, and budget. You’re accountable for how Brex shows up organically.
• Build Brex’s AEO/GEO playbook. Own how Brex shows up in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews: citation strategy, content structured for model retrieval, and the tracking to tell us what’s moving.
• Co-own the technical SEO roadmap with web engineering: site architecture, Core Web Vitals, schema, crawl, page performance. Translate SEO needs into specs engineers can ship.
• Run content strategy and production for organic. Set the editorial bar, own the calendar, and build a production process that doesn’t bottleneck on you.
• Unify our presence across Reddit, G2, YouTube, and other community and review surfaces into one discoverability strategy instead of a collection of side projects.
• Get sales and partnerships up to speed on how organic and AI search are changing, and what that means when they’re in a competitive deal.

Tools and skills named

Words the posting leans on

• marketing10×
• content9×
• organic9×
• growth7×
• strategy7×
• seo5×
• set5×
• building4×
• engine4×
• growth marketing4×
• office4×
• pipeline4×
• accountable3×
• build3×
• business3×
• editorial3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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