Director, Product Marketing

The shape of it

In the posting’s own words

Marketing tells the story of Brex to the world. From acquisition to activation, we translate product value into business results. Our team spans Revenue, Product, and Brand Marketing, and works closely with nearly every function at Brex. We move fast, experiment often, and think deeply about customer behavior. If you want your creativity to drive growth and shape perception, this is the place.

What it asks for · 7

• 12+ years of experience in product marketing, with at least 3 years in a leadership role, preferably at a high-growth SaaS or fintech company
• Proven ability to build and scale product marketing teams, including talent development and operational framework creation
• Exceptional communication and storytelling skills, with a track record of crafting narratives that drive measurable business outcomes
• Expertise in developing and executing GTM strategies for complex products
• Strong cross-functional collaboration experience, working closely with product, sales, customer success, design, and marketing teams
• Data-driven decision-making skills, with the ability to analyze performance metrics and adapt strategies to achieve goals
• Experience managing marketing budgets and influencing stakeholders

What the job covers

• Define and own Brex’s product marketing strategy and execution, ensuring alignment with company priorities and evolving market opportunities
• Build and lead a high-performing Product Marketing team and establish scalable processes across portfolio marketing, segmentation, and vertical strategy
• Partner with Product to define product positioning rooted in a deep understanding of customer needs, the Brex portfolio, and the competitive landscape
• Craft compelling narratives, value propositions, and messaging frameworks that differentiate Brex’s portfolio and resonate with key customer segments
• Develop and execute GTM strategies and campaigns for launches, ensuring a unified narrative across the portfolio and collaboration across product, sales, design, and marketing teams
• Partner with Sales and Customer Success, equipping them with resources to succeed, including pitch decks, competitive insights, customer testimonials, and training materials
• Position Brex as a thought leader in financial services and software through speaking engagements, analyst relations, content contributions, and industry partnerships
• Monitor performance and refine strategies to maximize adoption, retention, and ROI

Tools and skills named

Words the posting leans on

• product19×
• marketing16×
• customer8×
• product marketing7×
• drive5×
• portfolio5×
• define4×
• design4×
• narrative4×
• strategies4×
• adoption3×
• business3×
• closely3×
• competitive3×
• ensuring3×
• experience3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

More open at Brex

• Account Executive, Small BusinessSalt Lake City, Utah, United States
• Account Executive, Small BusinessNew York, New York, United States
• Account Executive, Small BusinessSan Francisco, California, United States
• Account Executive, YCSan Francisco, California, United States
• Account ManagerSan Francisco, California, United States
• AI Engineer, EcosystemSan Francisco, California, United States