Field Marketing Manager, APAC

Anthropic · Singapore · Marketing & Brand · listed August 19, 2026

Tailor your resume for this role →the original posting ↗

The shape of it

Seniority
Manager
Where
Not stated
Requirements listed
13
Length
1,528 words

In the posting’s own words

We're looking for our founding APAC Field Marketing Leader, someone strategy-strong who can autonomously own a regional function end to end — set the strategy, build the operating system, carry the number, and represent marketing credibly to regional sales leadership and to global marketing leadership at the same time. Not a program manager who executes a plan set elsewhere.

What it asks for · 13

  • 14+ years B2B enterprise marketing with blended expertise in field marketing, ABM, and demand generation in APAC markets
  • Deep understanding of enterprise sales cycles and buying processes; software company experience is required
  • Track record building and scaling field marketing and demand generation programs from the ground up
  • Strong analytical skills and a data-driven approach to program optimization and attribution
  • Demonstrated contribution to significant revenue goals through integrated marketing initiatives
  • International marketing experience and understanding of regional market dynamics across Asia Pacific
  • Proven self-starter who has run sophisticated programs with small teams in fast-paced startup environments
  • Strong project management across complex, multi-country programs simultaneously
  • Exceptional budgeting and financial management with experience managing substantial field marketing budgets
  • Cultural awareness and ability to adapt strategy for diverse APAC markets
  • Excellent cross-functional collaboration, particularly with sales teams and executive stakeholders
  • Comfort with ambiguity and a bias for thoughtful action
  • Existing right to work in Singapore is required for this role.

Also a plus

  • Experience marketing AI/ML or complex technical products to enterprise customers
  • Experience building and leading demand generation teams in APAC
  • Knowledge of account-based marketing strategies and execution
  • Background at high-growth technology companies such as Okta, Splunk, Snowflake, or Workday
  • Previous experience as a first field marketing hire in a new region
  • Fluency in multiple Asia Pacific languages
  • Understanding of regulatory and compliance requirements for marketing activities
  • Experience evaluating and activating at premium third-party events strategically, including hospitality management at high-end venues and cultural

What the job covers

  • Build and lead the APAC field marketing function, establishing scalable frameworks and processes from scratch in the region
  • Drive field marketing initiatives across enterprise while building scaled programs for startups, adapting strategy for diverse international markets and buying behaviors
  • Create and run field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM activations
  • Partner closely with APAC sales leadership to align programs to territory and account-specific pipeline and revenue goals
  • Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate marketing's impact on revenue
  • Evaluate and select premium third-party events that align with business goals, and build high-impact activation strategies around them
  • Collaborate with Global Field Marketing and other central marketing teams so APAC programs align with company-wide strategy while meeting local market needs
  • Coordinate with APAC Solutions Marketing and Product Marketing for consistent messaging and positioning across regional programs
  • Manage regional resources including relationships with key partners, vendors, and industry organizations across APAC
  • Build and manage the regional field marketing budget with strong financial discipline and ROI focus
  • Define the regional team plan and hire and lead the function as expansion headcount lands
  • Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimization

Tools and skills named

Go to market
  • Demand generation3×
  • Enterprise sales
Operations & finance
  • Budgeting
  • Program management
  • Project management
Data
  • Snowflake
Models & research
  • Machine learning
Security & compliance
  • Regulatory
Ways of working
  • Cross-functional

Words the posting leans on

  • marketing27×
  • apac13×
  • field marketing13×
  • programs13×
  • regional12×
  • markets10×
  • experience8×
  • enterprise6×
  • partner6×
  • build5×
  • events5×
  • leader5×
  • sales5×
  • building4×
  • function4×
  • lead4×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

The posting, your resume, and the gaps between them. One click loads all three.

Tailor your resume for this role →apply on Anthropic’s board ↗

More open at Anthropic

every open role at Anthropic →

How this page was made

An automated read of a public job posting, fetched August 25, 2026 and last changed by Anthropic on August 21, 2026. Every list above is pulled from the posting’s own sentences — nothing rewritten, nothing added, no judgment about the role or the company. Counts and seniority are read off the text by rule, so they can be wrong where the posting is unusual. The original is the only thing that binds. Openings close without warning; check the source before spending an evening on it.