Partner Marketing Manager, Launches

The shape of it

In the posting’s own words

This is a partner marketing role that demands product marketing craft. You'll be the single-threaded owner of how every Claude launch lands on partner marketing surfaces. We reach many of our most important customers through our partners. When we ship a new model or capability, it doesn't just launch on first-party surfaces; it launches across our growing partner ecosystem, each with their own product pages, blogs, seller enablement, and go-to-market motions. Our product release cadence has accelerated, and we're looking for someone to own that translation end-to-end.

What it asks for · 7

• Have done partner marketing or product marketing work for or on cloud AI/ML platforms — positioning products on AWS, Google Cloud, Microsoft Azure, or directly comparable surfaces, whether from inside a cloud provider or as an independent software vendor launching on one
• Understand how cloud partner organizations actually work — how their sellers are compensated, what makes a partner's field choose to lead with one vendor over another, and how co-sell and marketplace mechanics shape that choice
• Have written and rewritten positioning yourself, not only coordinated it; can tell what makes messaging land with a technical audience, and can spot the claim that Legal will flag before Legal does
• Have set direction on programs rather than only executing them — defining how the work gets done and bringing others along, not inheriting a playbook
• Can drive cross-functional work without direct authority, pushing internal teams and external partner organizations toward deadlines while keeping the relationships intact, in fast-moving environments where dates move and information is incomplete
• Handle confidential information rigorously, including tiered need-to-know structures and pre-announcement codenames
• Are excited about Anthropic's mission to develop AI that is safe and beneficial

Also a plus

• A partner enablement background — you have designed and delivered enablement for a partner's sellers or solution architects, not only produced materials for them
• Have worked directly at AWS, Google Cloud, or Microsoft, in partner marketing on AI/ML services
• Have taken joint or co-built solutions to market with a partner — reference architectures, industry solutions, marketplace offerings, or similar
• Can position both a product and a solution — the launch of a new capability and the story of what customers build with it — and know that the two are different jobs
• Have built a launch function or launch process from scratch, not only run an existing one
• Background in competitive intelligence or competitive messaging
• Experience marketing to developers or other technical audiences
• Familiarity with cloud marketplace listings and the enterprise procurement motion

What the job covers

• Own partner launch readiness end-to-end, serving as the directly responsible individual for every model, feature, and solution launch across the partner ecosystem — from the first briefing through launch-day go-live and reach reporting
• Define the operating model for partner launches: set the standard for what readiness means, decide what's durable enough to share and when, and own the trade-offs when timelines and partner needs conflict
• Equip partner sellers and solution architects to position Claude for a customer workload without escalating to us — segment-specific enablement, technical content, and the materials their field actually reaches for
• Translate Anthropic positioning for partner surfaces, taking source messaging from Product Marketing and creating partner-specific versions that account for what's available where, what each partner needs to hear, and how the narrative lands on their platform
• Own the go-to-market motion for joint and co-built solutions on partner surfaces — position what a partner and Anthropic have built together, make the value legible to that partner's sellers and customers, and land it across the channels where their buyers look
• Work with Partnerships, Product, and partner-side teams to shape solutions into launchable moments, and make the call on which are worth a launch at all
• Run launch execution – Manage cross-functional review cycles, support partner launch preparedness, compile post-launch reporting
• Build post-launch momentum through partner webinars, technical content pipelines, and campaigns that keep partners selling after launch-day
• Represent the partner perspective internally — surface Anthropic-direct launches that will affect partner relationships, flag partner-experience issues in product decisions, and make sure partner considerations arrive early rather than as a fire drill
• Turn informal knowledge into documented, repeatable process as our release cadence and partner portfolio grow, and build the function so it scales beyond any one person

Tools and skills named

Words the posting leans on

• partner61×
• launch22×
• solution19×
• surfaces16×
• product15×
• marketing13×
• cloud12×
• launches10×
• customers9×
• land8×
• model8×
• partner surfaces8×
• technical8×
• enablement7×
• messaging7×
• positioning7×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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