Product Marketing Manager, Knowledge Work - Core Products

The shape of it

In the posting’s own words

There are close to a billion knowledge workers in the world, and only a small fraction of them have discovered what it feels like to work alongside AI that actually raises their game. Most people who could benefit from an AI collaborator haven't tried one yet, or tried once and didn't see what was possible. Closing that gap isn't a copywriting problem — it's a storytelling and enablement problem at a scale few companies have ever had to solve. That's what this role owns.

What it asks for · 8

• Have proven experience owning positioning and messaging for an established software product used broadly across personas and use cases
• Have strong writing and storytelling skills, with the ability to adapt tone and complexity across formats — pitch decks, web copy, battlecards, persona docs
• Have experience building ICP and persona frameworks and translating research into messaging that scales across websites, collateral, campaigns, and content
• Have experience building sales enablement assets and working directly with sales teams on objection handling and win/loss dynamics
• Are comfortable operating autonomously as an IC, writing and shipping assets directly rather than through a team
• Demonstrate systems thinking, and the ability to move fast and with conviction in an always-evolving environment
• Are well-versed in using AI — namely Claude — to inform and automate product marketing workflows, and have built foundational systems that inform, update, and share PMM foundations with the stakeholders who depend on them
• Have experience marketing AI or productivity software to a broad, cross-functional buyer base

Also a plus

• Experience with analyst relations processes and reports (e.g., Gartner, Forrester)
• Familiarity with plans and pricing presentation and packaging communication
• Experience as a Senior PMM or PMM Lead at a productivity, collaboration, or knowledge-work software company with ownership of core-product positioning

What the job covers

• Define the story that gets millions of people to change how they work. Own and evolve the positioning and messaging house for Chat, Cowork, and Claude's core knowledge-work products, so every deck, campaign, and piece of content makes the same compelling case for what's possible.
• Give sellers the conviction to close. Build and maintain the sales enablement assets — pitch decks, battlecards, objection handling — that turn a good product into deals won, arming GTM to sell with confidence rather than guesswork.
• Equip buyers to make the call with confidence. Own the proof points, comparisons, and narratives that help economic buyers and champions justify the purchase and adoption decision internally, not just the end users who'll use the product day to day.
• Make sure the message lands with the right person, in their language. Develop ICP and persona frameworks that translate a broad, varied base of knowledge workers and buyers into insights sharp enough to drive messaging and campaigns that actually resonate.
• Make our inspiring story come to life. Own the website and product page messaging that's often someone's very first encounter with what Claude can do for their work — the moment that decides whether they lean in or bounce.
• Turn scattered wins into a playbook others can run. Build libraries of top use cases by product and by function or persona, so the best examples of AI-augmented work aren't one-off stories, they're patterns anyone can copy.
• Keep every team telling the same story, well. Partner closely with GTM, Marketing, and Partners so they're never working from stale or inconsistent materials.
• "Claudify" our own foundations. Build AI-native systems, using Claude and beyond-chat workflows like Skills and automations, that keep positioning, messaging, personas, and enablement current and instantly trustworthy — proof, in how you work, of the same transformation you're asking millions of others to make.
• Contribute to how we present plans, pricing, and analyst relations materials for the core knowledge-work portfolio as they intersect with your positioning and messaging work

Tools and skills named

Words the posting leans on

• product19×
• messaging14×
• persona14×
• experience12×
• positioning12×
• buyers10×
• claude10×
• marketing8×
• build7×
• cases7×
• enablement7×
• people7×
• pmm7×
• story7×
• systems7×
• battlecards6×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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