Solutions Marketing Lead, Public Sector

The shape of it

In the posting’s own words

As the Public Sector Solutions Marketing Lead at Anthropic, you will be the strategic architect of our agency, federal, state, local and international government marketing efforts, positioning Claude as the trusted AI partner for policy makers, public sector knowledge workers and beyond. This is a pivotal role that requires deep understanding of the public sector ecosystem combined with the ability to craft compelling positioning and messaging around AI's benefit to citizens and residents worldwide.

What it asks for · 7

• Direct experience marketing software products, owning the messaging and positioning strategy, to government audiences, including familiarity with federal, state/local, or international public sector procurement processes
• Operated in a 0-to-1 building environment or startup company —can build processes where none exist and navigate ambiguity across a complex stakeholder landscape ration and campaign execution
• Adaptable generalist with exposure and competency within multiple marketing functions (content, campaigns, social, analytics, sales enablement)
• Strong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for non-technical audiences
• Quick learner who can absorb context on diverse government verticals and procurement cycles rapidly
• Excel at cross-functional collaboration—comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams.
• Passionate about AI's potential to benefit underserved communities while maintaining focus on responsible, equitable deployment

Also a plus

• 8+ years of product marketing experience, with at least 2 years of experience marketing software, government technology to public sector and federal audiences
• Have direct experience marketing to government audiences, including familiarity with federal, state/local, or international public sector procurement processes
• Have worked in or with public sector organizations and understand the distinct priorities and decision-making dynamics of government buyers
• Possess experience with event marketing at public sector conferences (e.g., GovTech, ACT-IAC, NGA, NIST-adjacent events)
• Have a background in enterprise sales enablement, particularly in complex or regulated industries
• Show a track record of building marketing programs from scratch at a growth-stage company
• Demonstrate interest in the responsible deployment of AI in public-facing contexts, including an awareness of the ethical considerations unique to government use cases

What the job covers

• Develop and execute comprehensive marketing strategy for Public Sector across key verticals: federal agencies, state and local government, defense, regulatory bodies, public utilities and more.
• Craft differentiated positioning and messaging across solutions pages, campaign materials and content for distinct audiences within the vertical.
• Lead go-to-market for product and solution launches including sector-specific offerings and relevant MCP integrations and skills (LMS platforms, nonprofit, scientific research tools, etc.).
• Partner with communications on executive thought leadership regarding AI's potential to benefit underserved communities, including flagship announcements in the context of key initiatives like Claude for Government.
• Work with the social and content teams on a public sector content calendar that highlights use cases, case studies, and partnership announcements.
• Drive thought leadership initiatives and speaking / event opportunities relevant to the public sector
• Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives for public sector enterprise accounts and higher education institutions
• Report on which channels and campaigns are driving results and identify opportunities for iteration

Tools and skills named

Words the posting leans on

• public sector22×
• marketing18×
• government15×
• campaigns9×
• audiences8×
• content7×
• experience7×
• federal7×
• initiatives7×
• product7×
• sales7×
• cases6×
• event6×
• positioning6×
• communications5×
• context5×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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