Integrated Marketing Lead, Cross Product

The shape of it

In the posting’s own words

In this role, you’ll collaborate closely with Integrated Marketing leads aligned to specific products and customer segments, as well as with regional demand generation teams. Your focus will be twofold: leading horizontal, cross-product campaigns and programs that bring together Stripe’s broader product portfolio, and owning Stripe’s global online events program.

What it asks for · 6

• 8+ years of experience building and running demand generation programs at scale, such as in demand generation, growth marketing, integrated marketing, or regional marketing.
• Demonstrated experience developing multi-channel demand generation strategies and leading integrated activations across channels such as paid media, content, email, events, and webinars.
• Experience defining, managing, and using marketing performance metrics to evaluate and improve programs.
• Strong organizational and project management skills, with the ability to lead multiple complex programs simultaneously.
• Proven ability to build and deliver programs in partnership with Sales, Sales Development, Product Marketing, Content Marketing, and Event Marketing teams. Candidates should be prepared to discuss programs they have directly owned.
• Ability to navigate ambiguity, adapt to changing priorities, and maintain positive momentum while bringing structure and clarity to complex initiatives.

Also a plus

• Fluency with AI, including experience using AI-native tools and incorporating LLM or agentic capabilities into everyday workflows.
• Experience building and scaling new programs with an emphasis on repeatability, simplicity, and efficiency—including taking initiatives from zero to one and scaling them from one to many.
• Experience with or exposure to event or field marketing; direct ownership of an events program is not required.
• Experience in payments, financial technology, or an adjacent industry, or marketing fintech products and solutions.
• Experience in an adjacent discipline, such as strategy consulting or paid media, that contributes to a well-rounded integrated marketing perspective.

What the job covers

• Own the strategy and execution of global, multi-channel horizontal campaigns that generate demand. This includes cross-product thought leadership and programs that amplify high-value content across paid media, content syndication, digital and in-person events, social media, and other channels.
• Partner with product- and segment-aligned Integrated Marketing leads and regional marketing teams to ensure horizontal campaigns are cohesive, complementary, and aligned with the end-to-end customer journey.
• Bring together partners across Product, Segment Marketing, Regional Marketing, Events, Sales Development, Sales, and Sales Operations to align priorities, execute integrated programs, and contribute to pipeline growth.
• Personally drive programs from brief development and stakeholder alignment through execution, measurement, and optimization, balancing long-term program development with near-term delivery.
• Evolve Stripe’s global online events strategy into a scalable, programmatic engine that supports priorities across products, segments, industries, and regions.
• Manage and support a small team,, providing clear priorities, coaching, and feedback while remaining directly involved in program strategy and execution.
• Identify and test innovative ways to reach and engage Stripe’s audiences, using the role’s broad remit to bring creative marketing ideas from concept to execution.

Tools and skills named

Words the posting leans on

• marketing19×
• programs18×
• experience9×
• product9×
• events8×
• demand7×
• priorities6×
• strategy6×
• campaigns5×
• customer5×
• execution5×
• global5×
• integrated marketing5×
• sales5×
• content4×
• demand generation4×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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