Content Strategist, Editorial

The shape of it

In the posting’s own words

We’re looking for a Content Strategist who bridges the gap between editorial excellence, product storytelling, and growth marketing. In this role, you will work closely with Product Marketing, Growth Marketing, Brand Marketing, and Brand Studio to create compelling content that maps to our product strategy and company goals, while maintaining the high editorial standards that Figma is known for. This role requires both creative storytelling skills and a data-driven approach. It will report into the Content Strategy Manager and sit on the Story Studio team.

What it asks for · 5

• 5+ years of experience in content marketing, preferably in tech
• Familiarity with editorial processes
• Proven ability to distill complicated concepts
• Experience running campaigns
• Strong project management and organizational skills, and comfort with working on deadlines

Also a plus

• Journalism experience
• Background in marketing at a high-growth tech company
• Experience marketing technical products

What the job covers

• Lead editorial projects, like our annual print magazine and beginning-of-year campaign
• Scope, manage, and execute always-on content-driven campaigns
• Write and edit content like blog posts, newsletters, and reports
• Translate key messages across channels and form factors
• Partner with subject matter experts to develop engaging content for key marketing moments
• Work with the Story Studio team to launch editorial content packages

Tools and skills named

Words the posting leans on

• marketing8×
• content7×
• editorial5×
• product5×
• experience4×
• campaigns3×
• design3×
• brand2×
• creative2×
• growth marketing2×
• idea2×
• key2×
• project2×
• report2×
• skills2×
• story studio2×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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