Video Strategist

The shape of it

In the posting’s own words

Video is one of the most powerful ways we bring the Figma brand to life, and we are building the function to match that ambition. As a Video Strategist, you will define what video does for this brand and build the operation that delivers it: the strategy, the franchises people come back for, the production model behind them, and eventually the team that runs it all. You will sit within Brand Marketing and partner closely with design, creative, comms, product marketing, community, and advocacy to turn complex product and customer stories into work people want to watch and share.

What it asks for · 7

• 10+ years across video, brand storytelling, editorial, content strategy, or production leadership, including several years leading a video function or team
• A track record creating and running recurring video franchises that outlasted a single season and grew an audience
• Experience owning a production model end to end: the in-house versus agency versus creator call, a real budget, and the partner relationships behind it
• People leadership. You have hired, developed, and given hard feedback to producers, editors, or an external bench
• Fluency across the format spectrum, from social-first short-form to long-form storytelling, launch films, and customer narratives, with clear opinions on what each format is good for
• The ability to set a creative bar for work made by people who do not report to you, and to hold it without becoming the bottleneck
• Comfort as the video voice in rooms with senior stakeholders, including the judgment to disagree productively and the measurement literacy to defend your decisions

Also a plus

• Hands-on editing or motion graphics ability. We are not hiring you to sit on a timeline, but craft fluency sharpens judgment and helps you move fast
• Experience with live event and conference content at scale
• Familiarity with music licensing, talent releases, and usage rights at volume
• Experience building creator and influencer partnerships
• Experience scaling video inside a company going through rapid growth or a brand evolution

What the job covers

• Set the strategy: Define the role video plays across brand, social, editorial, product launch, community, and event moments. Own the format architecture and the prioritization framework that decides what we make and what we pass on
• Build franchises: Create and run a portfolio of recurring video programs that compound audience over time, alongside the campaign and launch work. Own the development pipeline for new formats and the call to renew, evolve, or retire a series
• Build the engine: Decide what we produce in-house, what goes to agencies and directors, and what we source from creators, with the economics behind each. Own the video budget and vendor relationships, and build the standards we are missing today around briefing, review, rights, and asset reuse
• Lead the craft: Set and hold the quality bar for video made anywhere under the Figma brand. Write and approve briefs, run creative reviews, and enable cross-functional teams producing their own video with guardrails and coaching rather than gatekeeping
• Measure what matters: Partner with our Brand Marketing Technologist to define what good looks like for each format and franchise, instrument it, and report it in a way that changes what we make next
• Grow the team: Lead, hire, and develop the video team and the external bench, and make the case for the resourcing the strategy requires

Tools and skills named

Words the posting leans on

• video15×
• brand9×
• build5×
• creative5×
• format5×
• design4×
• experience4×
• franchises4×
• people4×
• product4×
• strategy4×
• behind3×
• community3×
• creator3×
• define3×
• launch3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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