Brand Events Manager

The shape of it

In the posting’s own words

We believe bringing the Figma brand to life through in-person experiences is a critical part of how we engage with our community. As a Brand Events Manager, you'll own the strategy and execution of our brand-focused events — from intimate gatherings to large-scale activations — and conceptualize, produce, and measure those experiences. You'll sit within our Experiential Marketing team and work closely with brand, creative, and comms to create meaningful brand experiences that resonate with the Figma community. This is a great fit for someone who lives at the intersection of brand and experiential production, has experience growing and scaling teams, and knows how to balance strategy with execution.

What it asks for · 4

• Have 10+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency
• Have extensive experience managing the full event lifecycle — from strategic planning and creative concepting through production, on-site execution, and post-event measurement
• Are skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements for events
• Have experience growing and managing teams.

Also a plus

• Experience using Figma

What the job covers

• Develop and execute brand events, ensuring alignment with Figma's broader brand and marketing objectives
• Lead end-to-end production of Figma-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis
• Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Figma brand to life
• Develop and manage relationships with external production agencies, venue partners, and experiential design firms
• Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals
• Grow and scale the Brand Events team

Tools and skills named

Words the posting leans on

• brand13×
• events11×
• experience8×
• creative7×
• design6×
• experiential6×
• brand events5×
• develop4×
• execution4×
• marketing4×
• production4×
• activations2×
• agencies2×
• brand creative2×
• brand life2×
• bring2×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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