Product Manager, Acquisition

The shape of it

In the posting’s own words

We're looking for an experienced Product Manager to accelerate Figma's user acquisition and top-of-funnel growth. As part of the Growth organization, you'll own how new users discover, learn about, and decide to start using Figma - from our logged-out experiences to how we show up across emerging discovery channels.

What it asks for · 5

• 5+ years of product management experience
• Experience leading major product or growth initiatives across user-facing products
• Demonstrated ability to connect team-level work to broader business and user value through metrics
• Strong cross-functional collaboration skills, both within the product development organization and with marketing/business functions
• Deep user empathy, with the ability to navigate and understand complex product spaces

Also a plus

• Demonstrated understanding of AI-powered product development trends and their implications for our industry
• Track record of delivering impact through data-driven experimentation and strategic bets

What the job covers

• Work closely with cross-functional partners to develop and execute on a strategy for driving new user acquisition across Figma's product suite
• Build a portfolio of experiments and new features around the logged-out and sign-up experience that help users discover and decide to try Figma
• Build and optimize systems that improve Figma's visibility in both traditional search and generative search experiences
• Collaborate with Growth Marketing to enable rapid experimentation, better measurement, and deeper product–marketing integration
• Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users, especially of our AI products

Tools and skills named

Words the posting leans on

• product12×
• user7×
• experience6×
• growth4×
• design3×
• excited3×
• build2×
• collaboration2×
• cross-functional2×
• decide2×
• demonstrated2×
• develop2×
• experimentation2×
• grow2×
• idea2×
• learn2×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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