Product Marketing Manager - Figma Weave (Tel Aviv, Israel)

The shape of it

In the posting’s own words

We're hiring a Product Marketing Manager to lead Figma Weave's enterprise motion. On a small team where everyone's scope flexes, you'll also work across product marketing more broadly — defining how the product shows up for enterprise buyers, arming sales with what they need to close, and building the systems that turn enterprise accounts into long-term customers. Enterprise is the primary focus, not the only one: you'll move into PLG, growth, and launch work as the team's priorities shift.

What it asks for · 7

• 6+ years in product marketing, with strong B2B/enterprise experience (the focus, not a strict requirement for every year of your background)
• A track record building enterprise GTM from positioning through launch and enablement
• Fluency with the sales motion — you've worked inside a sales cycle, not just alongside one
• Experience working cross-functionally across product, growth, and sales
• Comfort using AI tools to work efficiently — this is core to how the team operates
• Strong storytelling and writing skills
• Comfort with speed and ambiguity — priorities shift, and you move with them

Also a plus

• Experience in creative tech or design platforms
• Experience with partner-led or channel-led enterprise growth

What the job covers

• Build enterprise GTM strategy for feature, model, and product launches
• Own enterprise positioning and messaging, translating product value into terms that land with enterprise buyers
• Lead the sales enablement motion
• Own enterprise onboarding and adoption, from first use through expansion
• Develop customer proof: case studies, success stories, and industry examples
• Own enterprise-facing web pages and funnel
• Work across the full range of product marketing — launches, content, positioning — wherever the team needs it, not limited to enterprise

Tools and skills named

Words the posting leans on

• enterprise13×
• product10×
• creative6×
• design6×
• experience5×
• sales5×
• platform4×
• product marketing4×
• translating4×
• building3×
• enterprise buyers3×
• excited3×
• growth3×
• motion3×
• move3×
• positioning3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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