Manager, Software Engineering - Growth Platform

The shape of it

In the posting’s own words

You will be the first engineering manager for the Growth Platform, and you’ll help shape its vision, starting with the Communications capability. The platform will grow as we prove value.

What it asks for · 7

• 3+ years in engineering management, with a strong track record of building and shipping application platforms
• 7+ years of software engineering experience at the application or product tier
• Experience driving outsized impact from small changes—say, a UI layout change that lifted growth 20%—and energized by enabling such wins at 10x scale
• Demonstrate strategic insight to optimize impact for both longer and short term.
• Ability to operate effectively in ambiguous environments, delivering continuous value while building toward a longer-term platform vision
• Track record of prioritizing by impact, leveraging existing assets to accelerate, and scaling through platform-level thinking
• Experience working cross-functionally with marketing, product, design, and data

Also a plus

• Experience at a product-led growth company during a period of multi-product expansion
• Experience building platforms that enable non-engineering teams (marketing, design, content) to run experiments or publish content independently
• Background in personalization systems, recommendation engines, or ML-driven content selection
• Experience integrating with customer data platforms, marketing automation systems, or building user attribute services from product usage data
• Familiarity with using AI for quality assurance, brand consistency, or content governance at scale
• Experience with internationalization (i18n) and localization (l10n) infrastructure

What the job covers

• Build and lead the team: Hire the initial engineers for the Growth Platform’s first team. Set the team’s culture, operating rhythm, and engineering standards. Mentor engineers, create career growth opportunities, and help scale the organization as scope expands
• Build capabilities that unlock new experiments: This isn’t about building an experimentation platform—it’s about building the product capabilities (personalized messaging, self-service publishing, cross-system integrations) that make it dramatically easier for teams across Figma to run growth experiments without engineering bottlenecks
• Leverage AI to scale quality and speed: Explore and integrate AI-driven approaches—for brand consistency checks, visual quality validation, copy generation, and experiment governance—that allow experiment volume to grow without proportional growth in manual review
• Provide hands-on technical leadership: Guide architecture decisions, review system designs, and make build-vs-integrate choices
• Partner across the company: collaborate with Marketing to align on cross-channel messaging, partner with growth teams to identify platform capability needs, and work with product teams to ensure growth messaging improves rather than detracts from the end-user experience
• Shape the platform vision: Define what to build next based on adoption, impact, and what you learn from each phase. The roadmap will evolve as we learn—you’ll be central to how it evolves

Tools and skills named

Words the posting leans on

• platform12×
• growth9×
• experience8×
• building6×
• design6×
• product6×
• engineering5×
• experiments5×
• vision5×
• content4×
• impact4×
• marketing4×
• scale4×
• build3×
• data3×
• evolve3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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