The shape of it

Seniority

Manager

Experience asked

4–7 years

Where

Hybrid

Requirements listed

8

Length

779 words

In the posting’s own words

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What it asks for · 8

4-7 years of experience in B2B field marketing, ideally in enterprise technology or SaaS, spanning campaigns and events rather than event execution alone with direct ownership of a regional field marketing program and budget
A proven track record of building and executing field marketing programs, including managing third-party sponsorship relationships, under tight timelines and fixed budgets
Comfortable owning a budget and making trade-off calls to protect ROI
Highly organized, deadline-driven, and able to juggle multiple concurrent programs across a region
A strong collaborator who can align Sales, Demand Gen, Partner Marketing, and Communications around shared goals
Data-driven - comfortable tracking pipeline impact and reporting results to leadership
Clear communicator in English
Willingness to travel up to 40-50% within the region during peak event season

What the job covers

Develop and execute regional field marketing programs - including campaigns, account-based marketing, and events - that drive pipeline and strengthen Datadog's brand in market
Own the marketing pipeline generation outcome from conception to execution to results
Evaluate and prioritize third-party sponsorship opportunities based on audience fit, brand visibility, and pipeline potential
Partner with Sales, field marketing teams, and Demand Gen/ABM to align target account lists, build pipeline-driving campaigns, and convert event and program engagement into qualified pipeline
Collaborate with Communications and Partner Marketing to align messaging and co-marketing opportunities across programs
Own on-site logistics and execution for events, ensuring high-touch, on-brand delivery for customers, prospects, and partners
Track and report on program and event performance (pipeline influenced, cost-per-lead, attendee quality) and use data to continuously optimize
Act as the regional point of contact for field marketing strategy, keeping regional leadership and global marketing ops aligned on status and risks
Build toward a broader regional field marketing remit beyond events as the role and region matures

Tools and skills named

Go to market

Demand generation3×
Go-to-market
Pipeline generation
SaaS

Cloud & infra

Datadog5×

Words the posting leans on

marketing17×
events10×
field marketing10×
programs8×
pipeline7×
partner6×
region5×
build4×
campaigns4×
regional field4×
align3×
brand3×
budget3×
communications3×
execution3×
marketing programs3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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