Field Marketing Manager (APJ)

The shape of it

In the posting’s own words

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What it asks for · 7

• Experience in B2B field marketing, ideally in enterprise technology or SaaS, spanning campaigns and events rather than event execution alone
• A proven track record of building and executing field marketing programs, including managing third-party sponsorship relationships, under tight timelines and fixed budgets
• Comfortable owning a budget and making trade-off calls to protect ROI
• Highly organized, deadline-driven, and able to juggle multiple concurrent programs across a region
• A strong collaborator who can align Sales, Demand Gen, Partner Marketing, and Communications around shared goals
• Data-driven - comfortable tracking pipeline impact and reporting results to leadership
• Willingness to travel up to 40-50% within the region during peak event season

What the job covers

• Develop and execute regional field marketing programs - including campaigns, account-based marketing, and events - that drive pipeline and strengthen Datadog's brand in market
• Own the marketing pipeline generation outcome from conception to execution to results
• Evaluate and prioritize third-party sponsorship opportunities based on audience fit, brand visibility, and pipeline potential
• Partner with Sales, field marketing teams, and Demand Gen/ABM to align target account lists, build pipeline-driving campaigns, and convert event and program engagement into qualified pipeline
• Collaborate with Communications and Partner Marketing to align messaging and co-marketing opportunities across programs
• Own on-site logistics and execution for events, ensuring high-touch, on-brand delivery for customers, prospects, and partners
• Track and report on program and event performance (pipeline influenced, cost-per-lead, attendee quality) and use data to continuously optimize
• Act as the regional point of contact for field marketing strategy, keeping regional leadership and global marketing ops aligned on status and risks
• Build toward a broader regional field marketing remit beyond events as the role and region matures

Tools and skills named

Words the posting leans on

• marketing16×
• events10×
• field marketing9×
• pipeline7×
• programs7×
• partner6×
• region5×
• build4×
• campaigns4×
• align3×
• brand3×
• communications3×
• execution3×
• marketing programs3×
• partner marketing3×
• regional field3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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