Customer Marketing Manager

The shape of it

In the posting’s own words

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What it asks for · 5

• You have 4+ years of experience in customer marketing and/or advocacy for a B2B technology company
• Exceptional communication (verbal and written) and interpersonal skills, capable of building strong relationships with customers and internal teams
• Proficient in CRM and business analytics tools, like Salesforce, Metabase, and Tableau
• Excellent organizational skills and the ability to manage multiple projects simultaneously
• You have a Bachelor’s degree in Marketing, Business, Communications, or a related field

What the job covers

• Source and track opportunities to promote customer wins by working with cross-functional partners across product marketing, partner marketing, sales, customer success, marketing operations, demand generation, and more
• Track and report on program performance, including participation rates, customer reception, content output, and influenced pipeline and closed deals
• Build a portfolio of customer advocates through online and in-person engagements to source strong stories and promotional opportunities
• Interview customers and product leaders — in-person and on camera — to produce customer marketing assets, like case studies, video testimonials, promotional quotes, and slides
• Design, deliver, and continuously optimize programs and incentive strategies that attract customers to participate in advocacy activities
• Lead programs that drive high-quality customer reviews to peer review sites such as Gartner Peer Insights, G2, and TrustRadius
• Influence how the broader team operates by modeling best practices, championing process improvements, and driving adoption of AI tools and cross-team efficiencies

Degree language

• You have a Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools and skills named

Words the posting leans on

• customer13×
• marketing8×
• programs4×
• business3×
• customer marketing3×
• relationships3×
• skills3×
• stories3×
• technology3×
• advocacy2×
• build2×
• building2×
• communication2×
• in-person2×
• operate2×
• partner2×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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