Director, Marketing Operations

The shape of it

In the posting’s own words

You will lead the systems, data, and operations that turn demand into qualified sales conversations and help Marketing make better investment decisions. Your operating mandate runs from lead capture through qualified meetings; your measurement mandate extends through pipeline and closed revenue.

What it asks for · 9

• 8+ years in marketing operations, revenue operations, or growth operations, including 3+ years leading and developing a team.
• Measurable improvements to lead-to-meeting conversion, with experience supporting both enterprise sales and self-serve or product-led motions.
• Deep hands-on architecture experience in Marketo or an equivalent marketing automation platform, plus strong Salesforce fluency and shared platform ownership with Revenue Operations.
• Experience designing scalable lifecycle, scoring, routing, campaign taxonomy, and data governance practices.
• Strong measurement judgment, including understanding attribution limitations, plus SQL and BI fluency to investigate performance independently.
• A track record of using pipeline or forecast models to inform decisions and aligning cross-functional partners on execution.
• Experience managing martech vendors and increasing team capacity through automation and reusable processes.
• Experience running marketing systems as production infrastructure, including monitoring, incident response, and change control on revenue-facing workflows.
• Experience running intake and prioritization for a team serving many internal stakeholders, with capacity planning that holds up under pressure.

Also a plus

• Experience in fintech, financial services, or another regulated environment.
• Technical partnership with Product and Engineering on signup flows or identity resolution.
• Experience with holdouts, incrementality testing, or media mix modeling.
• Experience with marketing financial planning and reporting.
• AI or agent-assisted workflows with measurable results.
• Hands-on experience with LeanData, Qualified, Hex, a customer data platform, or integration and workflow tools such as Retool.

What the job covers

• Own the end-to-end marketing funnel from demand capture through sales handoff, including qualification, enrichment, scoring, routing, automation, and measurement.
• Partner with SDR, RevOps, Product, Engineering, and Data Science to improve funnel throughput, speed-to-lead, conversion, and reliability.
• Design scalable workflows across sales-led and self-serve motions, including emerging Capital One lead sources.
• Own the marketing technology ecosystem and integrations across Marketo, Salesforce, LeanData, web/CMS, analytics, advertising, and other GTM platforms.
• Set the architecture and operating standards that ensure systems are scalable, reliable, and connected.
• Lead major platform improvements and evaluate new capabilities, including CDP and AI-enabled workflows.
• Own the quality and governance of marketing and prospect data, including identity, enrichment, segmentation, taxonomy, and attribution.
• Establish trusted funnel and performance measurement in partnership with RevOps, Finance, Data, and Engineering.
• Translate data into recommendations that improve marketing efficiency, sales handoffs, and investment decisions.
• Lead and develop the Marketing Operations team while establishing clear priorities, operating rhythms, service levels, and accountability.
• Build scalable processes for intake, prioritization, capacity planning, documentation, and execution.
• Serve as a highly autonomous thought partner to Growth Marketing leadership and drive alignment across Marketing, Sales, RevOps, Product, Engineering, and Finance.

Tools and skills named

Words the posting leans on

• marketing19×
• experience10×
• data8×
• operations7×
• sales7×
• platform6×
• product6×
• funnel5×
• lead5×
• scalable5×
• workflows5×
• engineering4×
• measurement4×
• qualified4×
• automation3×
• build3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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