Brand Marketing Lead

The shape of it

In the posting’s own words

We are looking for a Brand Marketing Lead to set the creative standard and execute integrated campaigns that position Brex as the intelligent finance platform for ambitious companies. In this senior IC role, you will own major campaign launches end-to-end, combining sharp storytelling with strategic media distribution and measurement to elevate brand relevance, build market authority, and deliver commercial impact.

What it asks for · 1

• Have 7–10+ years of experience leading multi-channel brand campaigns, creative strategy, or integrated marketing, ideally with a background in high-growth tech, SaaS, fintech, or top-tier brand agencies.

What the job covers

• Lead Brex’s integrated brand campaign roadmap , owning large-scale brand moments from insights and briefing through creative execution, launch, and post-campaign analysis.
• Act as lead creative strategist and narrative architect , translating product capabilities and market trends into clear, distinctive, and memorable campaign themes.
• Drive integrated media and channel orchestration , partnering tightly with in-house media planners and external agency partners to build holistic media strategies across Paid Social, OOH, CTV, Digital Video, Sponsorships, and High-Impact Content Partnerships.
• Partner cross-functionally with Product Marketing (PMM), Growth Marketing, Comms, and Design to ensure brand campaigns align with product launches, build brand authority that accelerates deals, and directly feed down-funnel performance engines.
• Establish robust brand measurement frameworks in partnership with data teams, tracking awareness, consideration, share of voice, and long-term brand lift to prove campaign commercial impact.
• Build repeatable frameworks, briefing templates, and playbooks that enable the function to execute quickly while maintaining brand consistency across all touchpoints.

Tools and skills named

Words the posting leans on

• brand16×
• marketing10×
• campaign8×
• creative7×
• media6×
• product6×
• build5×
• growth4×
• integrated4×
• lead4×
• partners4×
• brand marketing3×
• design3×
• market3×
• office3×
• partnerships3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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