Product Marketing Lead

The shape of it

In the posting’s own words

The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers. We’re a highly cross-functional team and partner most closely with the Product, Sales, and Design teams to show our prospects and customers how we can help them reach their full potential.What you’ll do

What it asks for · 9

• 10+ years in product marketing (ideally at a B2B SaaS or fintech company)
• 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
• Proven track record of translating features and products into compelling, customer-centric positioning, narratives, and campaigns
• Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
• Strong creative judgment with the ability to give clear, constructive feedback that elevates work
• Customer-obsessed with deep empathy for the people you're marketing to
• Expertise in market segmentation, personas, and customer journey mapping
• Strategic thinker who executes tactically and works cross-functionally—a maker at heart
• Proficiency with AI tools for productivity and content creation

What the job covers

• Build narrative, product positioning, and GTM strategy for Brex products and customer segments
• Deeply understand your customers through research, sales call listening, and direct conversations to inform strategy and creative
• Develop full-funnel marketing campaigns, product launches, and sales plays to optimize every stage of the journey, from acquisition to adoption to retention
• Concept and create sales and marketing assets (pitch decks, web pages, case studies, videos, and more) that demonstrate why Brex is the best solution
• Work with Sales Enablement to create training and resources that help reps win deals
• Partner with Brand, Design, and Events to create compelling content experiences, including panel and keynote presentations
• Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals

Tools and skills named

Words the posting leans on

• product11×
• customers10×
• marketing7×
• positioning5×
• sales5×
• campaigns4×
• creative4×
• narrative4×
• create3×
• office3×
• strategy3×
• adoption2×
• benefits2×
• build2×
• business2×
• compelling2×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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