Field Marketing Manager, Tech Partnership

The shape of it

In the posting’s own words

As Field Marketing Manager, Tech Partnerships, you will own the ongoing comarketing relationship with these strategic tech partners. You will be the single marketing point of contact for each partner’s marketing organization, build and run the joint marketing plan, manage shared marketing funds, and turn large partnership agreements into pipeline-generating field programs — exec summits at partner flagship events, joint workshops, enablement moments, and co-branded activations around the world.

What it asks for · 5

• Ownership of a comarketing relationship with a large strategic partner: a hyperscaler, a major SaaS platform, or an equivalent, including joint planning and MDF management
• A track record of executive-level field programs: summits, flagship-event activations, C-level dinners, and roadshows, with the pipeline to show for them
• Strong relationship-building skills: able to earn trust with partner marketing leaders while holding Anthropic's line on brand, messaging, and spend
• Comfort building in ambiguity: the playbook for this motion is being written now, and you'll write much of it
• Rigor on measurement: fluent in pipeline attribution with sales and ops counterparts

Also a plus

• 7+ years of B2B marketing experience, with significant time in field, partner, or alliance marketing at a technology company
• Experience on both sides of a platform partnership (at the platform and at the ISV/partner)
• Familiarity with the AI ecosystem and how enterprises adopt AI products
• Experience running programs at global scale across multiple regions and event series
• Experience working with or marketing through global systems integrators

What the job covers

• Own the day-to-day comarketing relationship with strategic tech partners, starting with Salesforce: be the one consistent Anthropic marketing voice your partner counterparts plan with, and keep both sides working from a single joint plan
• Build joint marketing plans with each partner, with goals and success metrics agreed before any shared funds are committed
• Manage joint marketing development funds (MDF): allocation across programs, spend tracking, compliance with partnership terms, and reporting on what the investment returned
• Design and execute flagship joint moments — executive summits and sessions at partner events (e.g., Dreamforce, World Tours), joint customer workshops, partner sales kickoff enablement, and co-hosted executive dinners
• Extend partner programs through the broader ecosystem, including joint activations with shared systems-integrator and consulting partners
• Measure what matters: partner-sourced and partner-influenced pipeline, program-level attribution, and a partnership marketing health scorecard built with Marketing Ops
• Protect the brand: apply comarketing guidelines, run messaging and asset approvals in both directions, and know when to say no to a partner ask
• Operate as connective tissue across Anthropic: Partner Marketing, Partnerships/Business Development, segment field marketers, Product Marketing, Events, and Comms all touch these relationships. You keep them coordinated and the partner experience coherent

Tools and skills named

Words the posting leans on

• partner17×
• marketing16×
• joint9×
• partnership6×
• experience5×
• field5×
• programs5×
• events4×
• plan4×
• platform4×
• strategic4×
• activations3×
• comarketing relationship3×
• funds3×
• joint marketing3×
• partner marketing3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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