Field Marketing Lead, Cybersecurity

The shape of it

In the posting’s own words

As Field Marketing Lead, Cybersecurity, you will lead Anthropic's field marketing for the cybersecurity audience around the world, helping position Claude as the trusted AI partner for security teams. You will align closely with the sales organization, develop the marketing strategies and tools the field needs, and partner with Anthropic's cybersecurity experts in product marketing, solutions marketing, and across the business to turn their positioning and messaging into programs and campaigns. You will be the cybersecurity lead that our campaigns and regional field marketing teams draw on, working with customers in every segment and with a focus on expanding within existing accounts. You will make sure that how we show up to CISOs, practitioners, and the buying committee is credible, consistent, and tied to revenue, whether in a global campaign, an executive roundtable, or a flagship industry event.

What it asks for · 9

• Working fluency in the cybersecurity landscape, across areas such as security operations, detection and response, threat intelligence, application security, vulnerability management, cloud security, and governance, risk and compliance, with enough technical depth to hold a credible conversation with both CISOs and hands-on practitioners
• A track record of partnering with sales teams on pipeline and on expansion within existing accounts, including account-based programs and executive engagement, with results to show for them
• Experience across both integrated campaigns and field marketing, and the judgment to know which one a given goal calls for
• Experience operating globally: you have led programs across multiple regions and enabled local teams to run them well
• Strong influence without authority: able to set direction for campaigns and regional field marketers who do not report to you
• Comfort building in ambiguity: the playbook for this motion is being written now, and you'll write much of it
• Rigor on measurement: fluent in pipeline attribution with sales and ops counterparts
• Experience working alongside product marketing and technical experts, and turning their positioning and messaging into field programs and campaigns
• Range across customer segments: you can adapt a program for a large enterprise, a mid-size company, and a fast-growing startup

Also a plus

• 8+ years of B2B marketing experience, with significant time in field marketing or demand generation for cybersecurity buyers at a security vendor or an enterprise technology company
• Hands-on background in security, such as time as a practitioner, sales engineer, or product marketer for a security product
• Familiarity with the AI ecosystem and how enterprises adopt AI products, including how AI is changing security work for defenders
• Experience marketing trust-sensitive or dual-use products, where responsible deployment is central to the story
• Existing relationships in the security community: CISO networks, analysts, industry groups, and event organizers
• Experience marketing to regulated industries or public sector buyers, where security review shapes the deal
• Experience working with security technology partners, managed security service providers (MSSPs), or global systems integrators

What the job covers

• Own the global cybersecurity field marketing plan: define how we reach CISOs, practitioners, and the buying committee in every customer segment, the annual program calendar, and the goals and success metrics agreed with sales leadership before budget is committed
• Align with the sales organization worldwide: agree on target accounts and buying committees, build programs that expand Anthropic's footprint in existing accounts and open new opportunities, and make sure account teams have what they need to invite, follow up, and convert
• Partner with product marketing, solutions marketing, and Anthropic's cybersecurity experts: build on their positioning, messaging, and enablement, and work with them to turn cyber use cases into the programs and campaigns that build awareness and demand
• Develop the marketing strategies and tools the field needs: playbooks, program kits, speaker guidance, and event recommendations that let regional field marketers in the Americas, EMEA, and APAC run cybersecurity programs locally without starting from scratch
• Design and run flagship cybersecurity moments in the field: executive roundtables, CISO dinners, practitioner workshops, and Anthropic's field presence around major industry events such as RSAC, Black Hat, Gartner Security & Risk Management Summit, and Infosecurity Europe, in step with the launch, content, and thought leadership plans led by product and solutions marketing
• Serve as the cybersecurity field lead for integrated campaigns: bring audience insight, field feedback, and program ideas, and extend global campaigns into regional programs so they land with CISOs, practitioners, and the rest of the buying committee
• Bring the voice of the security buyer back into Anthropic: share what you hear from customers, analysts, and the field with Product, Sales, and Marketing leadership
• Measure what matters: sourced and influenced pipeline, expansion within existing accounts, program-level attribution, and a clear read on which programs earn more investment, built with Marketing Ops
• Protect the brand with a skeptical audience: hold a high bar for technical accuracy, keep the story focused on defenders and responsible deployment, avoid fear-based messaging, and know when to say no to a program that would not earn trust
• Operate as connective tissue across Anthropic: Sales, Campaigns, regional Field Marketing, Product Marketing, Solutions Marketing, Partner Marketing, Partnerships, Events, and Comms all touch this audience. You keep them coordinated and the customer experience coherent

Tools and skills named

Words the posting leans on

• marketing23×
• security21×
• field17×
• programs14×
• cybersecurity12×
• product11×
• campaigns10×
• experience8×
• sales8×
• cisos7×
• field marketing7×
• practitioners7×
• customer5×
• event5×
• global5×
• partner5×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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