Program Manager, Brand

The shape of it

In the posting’s own words

As a Program Manager, Brand at Anthropic, you will be the connective tissue of our brand marketing organization. Marketing Strategy & Operations sits at the center of how the team plans, prioritizes, and executes, and as we scale, you will build and own the operating structure that keeps our teams moving. This is a high-impact role for someone who thrives in ambiguity and complexity, who is energized by working across many teams, and who would rather build the system than run the same play twice.

What it asks for · 9

• Have significant experience in brand program management, chief of staff, marketing operations, brand marketing, business operations, strategy, or related roles at high-growth technology companies
• Have built, or been early in building, a marketing operations or business operations function from the ground up in a complex, fast-paced, multi-stakeholder environment
• Have excellent project management skills and can coordinate complex, multi-stakeholder initiatives effectively
• Are passionate about translating ambiguous strategic objectives into concrete operational plans and actionable workstreams
• Have strong analytical skills and experience building reporting frameworks, forecasting models, and performance measurement systems
• Enjoy designing scalable programs, frameworks, and flexible org systems that people actually use
• Work comfortably with AI tools, automations and modern productivity platforms
• Are a strong communicator who keeps many stakeholders aligned and informed
• Are excited about Anthropic's mission to develop AI that is safe and beneficial

Also a plus

• Experience running operations for large integrated brand campaigns, such as major tentpole or broadcast-scale launches
• Experience managing external agency relationships
• Background in budget controlling and procurement processes in partnership with Finance and Legal
• A track record of simplifying or retiring processes that had become too heavy, based on team feedback and business needs

What the job covers

• Lead program management and shape strategy for our flagship brand campaigns and strategic programs, from kickoff through launch
• Run operations for our global agency retainers
• Own the marketing onboarding program, using feedback to improve each iteration
• Partner with leadership on ongoing reporting, team planning, priorities, and goal-setting
• Build lightweight, simple, and flexible org processes and central resources
• Shape culture and community programming for the marketing organization

Tools and skills named

Words the posting leans on

• marketing8×
• program8×
• brand7×
• operations7×
• experience4×
• build3×
• plans3×
• processes3×
• program management3×
• strategic3×
• strategy3×
• systems3×
• agency2×
• brand campaigns2×
• brand marketing2×
• building2×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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