Product Marketing Manager, Special Projects

The shape of it

In the posting’s own words

We're looking for a senior Product Marketing Manager to lead go-to-market for Anthropic's highest-priority special projects — the cross-cutting launches, new capabilities, and time-sensitive initiatives that don't map neatly to a single product line but matter enormously to how the market understands Claude and Anthropic.

What it asks for · 6

• Product marketing background; an exceptional writer and messaging craftsperson — positioning, narrative, and copy are your strengths, not just strategy decks
• Strong program management instincts and have personally run complex, multi-stakeholder launches end to end
• Can get comfortable with technical subject matter quickly and communicate it accurately to both technical and non-technical audiences
• Work autonomously — you're energized by being handed an ambiguous problem and trusted to figure out the path
• Skilled cross-functional collaborator who can align product, research, comms, and sales partners without formal authority
• Thrive in fast-moving, high-pressure environments where priorities shift and the playbook hasn't been written yet

Also a plus

• 10+ years of product marketing experience in B2B or enterprise software, with a track record as a senior individual contributor
• Experience marketing AI/ML products, developer platforms, or infrastructure — a developer-platform background is valuable but not required
• Experience marketing in areas with significant trust, safety, security, or regulatory dimensions
• A track record of launching products or capabilities that created a new market category
• Prior experience in a special projects, launch lead, or "fixer" style role that spanned multiple product lines
• Experience at a high-growth technology company during a category-defining period

What the job covers

• Own go-to-market strategy for a rotating portfolio of special projects, from positioning and messaging through launch execution and enablement
• Develop crisp, differentiated narratives for net-new capabilities and initiatives, often where no established market category or language yet exists
• Translate complex technical subject matter — including safety and safeguards work — into clear, credible messaging for developers, enterprise buyers, and the broader ecosystem
• Act as the program lead for each project: define the launch plan, timeline, and workstreams; align cross-functional stakeholders; and drive execution across product, research, comms, demand generation, and sales
• Create the core launch assets and source-of-truth materials — messaging frameworks, narratives, FAQs, enablement content — that other teams build from
• Partner with Product and Research leads to shape how projects are framed and sequenced for the market, feeding back market and competitive insight
• Build repeatable frameworks and playbooks so that special projects become faster and more consistent to bring to market over time
• Operate as a trusted, independent owner: surface risks early, make judgment calls in ambiguity, and keep leadership informed without needing close direction

Tools and skills named

Words the posting leans on

• product12×
• projects8×
• launch6×
• market6×
• marketing6×
• experience5×
• messaging5×
• narrative5×
• end4×
• lead4×
• special projects4×
• build3×
• capabilities3×
• complex3×
• plan3×
• playbook3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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