Copywriter, Developer

The shape of it

In the posting’s own words

As a Copywriter, Developer at Anthropic, you will shape how our brand speaks to developers, an audience that is notoriously allergic to being marketed to and quick to spot anything that doesn't ring true. Developers who stay sharp, curious, and direct AI tools with their own judgment are the ones who will thrive, and your job is to help that idea land authentically rather than arrive as a slogan. You'll co-create a voice that developers recognize as empathetic, direct, and genuinely useful, and you'll bring that voice to every place our brand meets a developer.

What it asks for · 10

• Have 8+ years experience writing for developers or technical audiences, and a portfolio that shows both technical and brand work
• Have shipped work that developers actually shared, whether in-house at a developer tools or infrastructure company or at an agency serving those clients
• Have a strong, specific point of view on how brands should talk to developers, and can articulate it with examples
• Can read a changelog or a docs page and explain why a developer would or wouldn't trust it
• Are skilled at adapting expert material into sharp short-form copy and launch narratives without losing accuracy
• Work fluidly across the full range from technical content to pure brand writing
• Already use Claude or other AI models in your own writing practice and can talk concretely about how
• Enjoy embedding with technical teams and treating engineers and Dev Rel as creative partners, not just reviewers
• Are comfortable co-owning standards with other teams and knowing where your lane ends and theirs begins
• Are excited about Anthropic's mission to develop AI that is safe and beneficial

Also a plus

• Experience working directly alongside a Dev Rel or engineering team rather than through a brief
• Built or contributed to a voice and tone guide, style system, or writing templates that other people successfully used
• Written for developer launches at a fast-moving product company, where accuracy and speed both mattered
• Familiarity with the AI developer ecosystem, including coding tools, APIs, and how developers evaluate them
• Experience writing developer-credible work that also performs in enterprise or executive contexts
• A personal writing practice, newsletter, or public work that demonstrates voice and judgment
• Worked within brand campaign systems and translated them for a skeptical or specialized audience

What the job covers

• Own the developer-facing expression of brand campaigns, starting with Keep Thinking, translating brand-level ideas into writing that works across launches, social, and paid
• Build the developer voice and tone guide in partnership with Comms and Dev Rel, then turn it into the templates and examples the creative team uses for developer work
• Own the brand-led developer assets that sit between technical content and marketing, from event and campaign materials to developer writing in enterprise contexts
• Partner daily with Dev Rel as an embedded extension of their team, complementing the technical content they own rather than duplicating it
• Develop launch narratives and short-form copy that adapt expert, technical material into sharp, accurate writing developers trust
• Lead copy for the developer creative pod, working side by side with brand design and program management to ship integrated work
• Partner with Claude Code leadership and developer marketing leadership on strategic initiatives that shape how we show up for developers
• Present work and a clear rationale for voice and craft decisions to stakeholders across Brand, Dev Rel, Comms, and marketing
• Manage feedback from technical reviewers and Comms so that what ships is both accurate and within what we can say externally
• Track how developer-facing work lands and use what you learn to sharpen the voice, the templates, and the work itself

Tools and skills named

Words the posting leans on

• developer26×
• brand10×
• writing10×
• technical9×
• voice8×
• dev rel7×
• marketing5×
• campaign4×
• comms4×
• copy4×
• creative4×
• material4×
• partner4×
• technical content4×
• audience3×
• launch narratives3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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