Partner Marketing Lead, Cloud

The shape of it

In the posting’s own words

As a Partner Marketing Manager at Anthropic, you will play a pivotal role in building and scaling our partner marketing initiatives with our cloud partners. You will develop and execute comprehensive go-to-market programs that drive enterprise adoption of Claude through our cloud partners. In this role, you will shape joint value propositions, lead co-marketing campaigns and launch moments with our cloud partners, and build scalable programs that put Claude in front of enterprise customers. You'll be a key connector between Anthropic's partner organization and our marketing teams, ensuring seamless execution of high-impact programs that accelerate pipeline and revenue growth.

What it asks for · 11

• Have deep expertise building and executing partner marketing programs with hyperscaler partners
• Demonstrate strong understanding of enterprise buyer journeys and can create marketing programs that resonate with C-level executives
• Are skilled at developing compelling joint value propositions that articulate clear business outcomes for enterprise customers
• Have proven ability to manage complex, cross-functional initiatives with multiple stakeholders across organizations
• Excel at building trusted relationships with partner marketing and sales teams, establishing yourself as a strategic advisor
• Are highly organized and detail-oriented, with demonstrated ability to manage multiple programs simultaneously while maintaining quality
• Possess excellent written and verbal communication skills, with experience creating executive-level content and presentations
• Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
• Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
• Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
• Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly

Also a plus

• Experience in the AI/ML industry or working with AI-powered products
• Background in B2B SaaS partner marketing, particularly in developer tools, data platforms, or enterprise software
• Experience with marketplace programs (AWS Marketplace, GCP Marketplace, Azure Marketplace)
• Proven track record launching and scaling new partner programs from the ground up
• Experience marketing to technical audiences as well as business decision-makers
• Understanding of enterprise AI use cases across different industries and functions
• Experience with marketing automation platforms, CRM systems, and partner relationship management tools
• Track record of success in high-growth startup environments

What the job covers

• Design and execute comprehensive go-to-market programs for one of our major cloud partners, focusing on enterprise customer acquisition
• Develop joint marketing campaigns targeting C-suite and senior decision-makers at enterprise organizations, creating compelling narratives around AI transformation and business value
• Build partner messaging frameworks and create high-quality enablement materials (pitch decks, solution briefs, case studies, demo scripts) that empower partners to effectively position Claude
• Lead end-to-end campaign execution, coordinating across product marketing, demand generation, field marketing, and events teams to ensure flawless delivery
• Establish and manage joint business planning processes with a major cloud partner, including quarterly planning, campaign calendars, and success metrics
• Collaborate with partner sales teams to identify priority accounts and develop account-based marketing strategies that leverage partner relationships
• Track, measure, and report on partner marketing performance, including partner-sourced pipeline, influenced revenue, and campaign ROI
• Represent Anthropic at partner events, executive briefings, and industry conferences as needed
• Build scalable processes and playbooks that can be replicated across the partner ecosystem as we grow

Tools and skills named

Words the posting leans on

• partner25×
• marketing16×
• programs12×
• enterprise9×
• campaign6×
• partner marketing6×
• business5×
• experience5×
• cloud partners4×
• events4×
• joint4×
• marketplace4×
• relationships4×
• building3×
• claude3×
• develop3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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