Reseller Enablement Lead

Anthropic · London, UK · Sales · listed August 28, 2026

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The shape of it

Seniority
Senior
Experience asked
7–10 years
Where
Hybrid
Requirements listed
9
Length
1,420 words

In the posting’s own words

This is a build-and-run role. In the first months you will stand up the foundation from scratch: what a reseller needs to know to sell Claude well, how we certify that they know it, and how we deliver that across markets and languages. From there, you will own the motion as it grows, evolving content and modalities as the program's commercial structure matures, localizing for new regions, and using enablement to keep partner behavior aligned with how we want Claude sold.

What it asks for · 9

  • Have 7-10+ years of experience across partner enablement, partner programs, product marketing, with a clear track record of designing and owning programs end to end. Channel and Alliances experience is key, but must be accompanied with demonstrated program ownership.
  • Understand how resell and channel ecosystems work commercially, including deal registration, margin and rebate structures, partner tiering, and cloud marketplace motions
  • Have built and scaled partner enablement or certification programs from nothing to something in a high-growth technology environment
  • Think operationally and in systems, designing for scale across regions and languages rather than one-off efforts
  • Understand how to package enablement: which modality fits which audience, what motivates partner sellers, and how to structure a curriculum that produces real selling capability
  • Are a strong presenter and facilitator, able to deliver training credibly to partner audiences and equip others to deliver it the same way
  • Combine leadership and hands-on execution, equally comfortable setting strategy with executives and building the first version of a course yourself
  • Bring executive presence with partner and internal leadership, and the scrappiness to get things done in an ambiguous, fast-moving environment
  • Are an effective cross-functional operator who can drive alignment across complex organizations

Also a plus

  • Experience launching programs in a single region and then scaling them globally, including localization and in-market delivery
  • Experience building or running an authorized training partner or certified instructor network
  • Prior ownership of, or close partnership with, a technology certification program
  • Experience with resell motions in Japan, Korea, or other reseller-led markets
  • A track record connecting enablement activity to pipeline and revenue outcomes

What the job covers

  • Define and own Anthropic's reseller enablement strategy, from launch in initial markets through global rollout
  • Own delivery of the message you build: present and deliver training directly to reseller sellers and leaders, and activate training partners so they carry it consistently at scale
  • Build the reseller curriculum and certification path from the ground up, covering commercial mechanics, program rules, platform and product fundamentals, and responsible use
  • Design repeatable programs across partner onboarding, sales readiness, recertification, and product launches, choosing modalities that fit how reseller sellers actually learn and what motivates them
  • Stand up localized delivery in launch markets, then extend the model to new regions through training networks and regional enablement teams
  • Work closely with Applied AI to translate technical concepts into clear, digestible content on Anthropic's models and products for a seller audience
  • Evolve enablement as the program evolves, keeping content current with changes to commercial structure, transaction rails, and program requirements
  • Use enablement as a governance lever, building content and reinforcement that keeps partner selling behavior on program and addresses drift when it appears
  • Enable Anthropic sellers and partner managers to co-sell and engage effectively with resellers
  • Partner cross-functionally with Partner Programs, Partner Operations, and Sales to align priorities and ensure consistent execution
  • Establish metrics and reporting to track reseller certification, activation, and contribution to registered pipeline and consumption
  • Build feedback loops that bring reseller insights back into program design, enablement, and GTM strategy

Tools and skills named

Go to market
  • Go-to-market2×
  • Partnerships2×
Ways of working
  • Cross-functional2×
Frameworks
  • Rails

Words the posting leans on

  • programs21×
  • partner20×
  • enablement14×
  • reseller13×
  • training7×
  • build6×
  • certification6×
  • deliver5×
  • experience5×
  • markets5×
  • product5×
  • sellers5×
  • content4×
  • delivery4×
  • launch4×
  • motion4×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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How this page was made

An automated read of a public job posting, fetched August 30, 2026 and last changed by Anthropic on August 28, 2026. Every list above is pulled from the posting’s own sentences — nothing rewritten, nothing added, no judgment about the role or the company. Counts and seniority are read off the text by rule, so they can be wrong where the posting is unusual. The original is the only thing that binds. Openings close without warning; check the source before spending an evening on it.