Sales Enablement Lead, GTM Onboarding

Anthropic · San Francisco, CA · Sales · listed September 1, 2026

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The shape of it

Seniority
Senior
Experience asked
6+ years
Where
Hybrid
Requirements listed
8
Length
1,302 words

In the posting’s own words

We're looking for someone to own that program end to end. You'll design and run recurring onboarding cohorts for new GTM hires: building the curriculum, coordinating facilitators from across Sales, Marketing, Applied AI, and Product, running live sessions, and making sure every cohort leaves ready to have real customer conversations. This person will be the front door to GTM. You will set the tone for new hires’ first impression of Anthropic and our team.

What it asks for · 8

  • Experience in sales enablement, and/or program management-related roles
  • Have designed and delivered onboarding or training programs for sales teams, including building curriculum and facilitating live sessions
  • Can translate technical product concepts into clear, practical language for non-technical audiences
  • Bring strong program management skills, with a track record of running recurring, multi-stakeholder operations reliably
  • Apply adult learning principles to how you design and sequence training
  • Communicate clearly and credibly with new hires, facilitators, and senior GTM leadership
  • Work effectively in fast-moving environments with high ambiguity, and are comfortable building where no process exists yet
  • Are excited about Anthropic's mission to develop AI that is safe and beneficial

Also a plus

  • 6+ years experience in sales enablement, and/or program management-related roles
  • Experience running sales onboarding at a company that scaled significantly
  • Have used Claude or similar AI tools to automate operational workflows, and are enthusiastic about doing more of it
  • Experience measuring and reporting on sales ramp performance
  • Experience adapting enablement content for international or multi-language audiences
  • Prior experience as a quota-carrying seller, sales engineer, or customer-facing technical role

What the job covers

  • Own the GTM Onboarding program end to end: curriculum design, cohort scheduling, facilitator coordination, live delivery, and continuous improvement
  • Design and deliver training that makes Anthropic's products, sales motions, customer stories, and tools (Salesforce, Gong, Apollo, and others) accessible to sellers from a range of backgrounds
  • Serve as an extension to subject matter experts on Claude for Enterprise, Claude Code, and the Claude Developer Platform for new GTM hires, and keep onboarding content accurate as products change
  • Recruit, prepare, and support a rotating bench of internal facilitators and field volunteers, including briefing them on each cohort's composition and running mock discovery calls with new AEs
  • Build and maintain the program's operational infrastructure — rosters, calendar logistics, and communications — and automate recurring work using Claude
  • Measure program effectiveness through attendance, comprehension checks, feedback surveys, and ramp metrics, and present findings and recommendations to GTM leadership
  • Build and maintain 30/60/90 day ramp plans and post-onboarding resources that carry new hires from cohort to quota
  • Partner with hiring managers, Revenue Operations, Marketing, and product teams to identify enablement gaps and incorporate new content into the program
  • Work with the global enablement team to adapt and extend the program for international GTM teams and new role types as the organization grows

Tools and skills named

Go to market
  • Go-to-market12×
  • Quota3×
  • Salesforce
Operations & finance
  • Program management3×
Ways of working
  • Cross-functional

Words the posting leans on

  • program13×
  • gtm11×
  • sales9×
  • product8×
  • claude7×
  • experience7×
  • hires7×
  • onboarding7×
  • enablement6×
  • cohort5×
  • end5×
  • facilitators5×
  • ramp5×
  • build4×
  • design4×
  • running4×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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How this page was made

An automated read of a public job posting, fetched September 2, 2026 and last changed by Anthropic on September 1, 2026. Every list above is pulled from the posting’s own sentences — nothing rewritten, nothing added, no judgment about the role or the company. Counts and seniority are read off the text by rule, so they can be wrong where the posting is unusual. The original is the only thing that binds. Openings close without warning; check the source before spending an evening on it.