Head of Community, Enterprise Marketing

The shape of it

In the posting’s own words

You'll lead and grow a global team that covers ambassadors programs, regional community leads, and enterprise champion programs. Your job is to give this team a sharp operating model and a measurement framework that ladders our initiatives to business outcomes, so users can get the most out of Claude. You'll build community across audiences, seniority levels, functions, and roles: enterprise buyers and executive sponsors, developers and technical practitioners, and the knowledge workers in between. This role sits at the intersection of Product, Sales, PMM, Brand, and Comms.

What it asks for · 8

• Have built and led a community or customer advocacy function at a company where community was a growth lever, not a cost center — and can point to the retention, adoption, or expansion outcomes it drove
• Have led and developed a distributed team of program owners and regional leads accountable for commercial impact
• Think in funnels and segments as naturally as you think in programs: you're comfortable putting your name on a metric in a QBR and defending how community moved it
• Have connected self-serve, bottoms-up adoption inside large accounts to enterprise expansion, and can articulate exactly where community sits in that motion
• Can flex your playbook across very different audiences — a technical, API-first developer community and an enterprise executive buyer community are different jobs, and you've done versions of both
• Operate as an integrated marketer: you've worked day-to-day with cross-functional teams and have strong opinions about how community stays customer-first
• Are comfortable partnering with Product and Data Science to define usage quality, instrument it, and hold your team to it
• Write and communicate clearly, hold a room with both a Staff engineer and a CIO, and are energized by ambiguity and building at speed

Also a plus

• Run community or advocacy at a company operating both a PLG / self-serve motion and an enterprise sales motion at the same time
• Built or led a recognized champions, ambassadors, or advocacy program at a company known for the model
• Experience with developer tools, infrastructure, or AI products, and credibility with technical audiences
• Built the measurement plumbing for a community function before including cohorting, attribution, and usage segmentation
• International experience standing up or scaling community in-region (EMEA, Japan/APAC) with a clear philosophy on what runs centrally vs. locally
• A track record of listening to communities and building user trust through hard moments alongside a Comms team
• Background spanning more than one of: community, customer marketing, developer relations, customer education/enablement, or growth

What the job covers

• Own the global community strategy and operating model: the audience thesis, the portfolio of programs, and what's built centrally vs. run in-region
• Lead, coach, and scale a global team of program and regional owners; hire the gaps, set the bar, and develop community-native operators
• Define the measurement framework that replaces activity metrics: partner with Product and Data Science to define success metrics and segment the base (non-user → occasional → high-value daily) — with recurring retained users and product adoption as the top-line outcomes
• Build community across the full range of audiences and seniority levels, with programs and voice tuned to each without fragmenting the experience
• Connect bottoms-up adoption to enterprise expansion: architect the champions, train-the-trainer, and partner ecosystem motions that turn power users inside accounts into org-wide adoption, and integrate them into how Sales and CS run strategic account plans
• Bring training, certification, enablement, and community help together into one engine that scales through champions and partners — so users experience a single path to skill-building with Claude
• Partner tightly with Brand and Comms to keep sentiment and awareness healthy: define where community shows up in Anthropic's brand and how we best serve our users
• Align community strategy proactively with product direction, launches, and pricing & packaging — owning community's job pre-launch, at launch, and post-launch, and proving it drives value for our users

Tools and skills named

Words the posting leans on

• community38×
• programs15×
• users15×
• product13×
• adoption11×
• enterprise11×
• audiences9×
• built8×
• define8×
• developer8×
• experience8×
• motion8×
• partner8×
• run8×
• accounts7×
• champions7×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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