Field Marketing Manager, Public Sector

The shape of it

In the posting’s own words

This is a builder role. Field Marketing at Anthropic is a small, scrappy team and the Public Sector is an area of growth for the business — there is no existing playbook for you to inherit. You will design the event calendar, build the integrated digital programs, develop the necessary partnerships, and create the playbooks that scale across our Public Sector motion.

What it asks for · 7

• Direct Public Sector-segment experience — you have built and run programs targeting the Public Sector as your primary audience, not as an enterprise field marketer who occasionally touches Public Sector
• End-to-end ownership of field marketing events and programs, hands on in both strategy and execution - this is a 0-1 building role with very little foundation in place
• Repeat success across multiple companies — we are looking for a pattern of impact, scaling field or demand generation programs in different environments, not a single-company tour (however strong the brand)
• 0-to-1 builder DNA — you've built a field marketing motion from scratch (or rebuilt one), and you also have scaled-company tenure that grounds you operationally
• Tight sales alignment — you've worked shoulder-to-shoulder with AEs and BDRs on account targeting, pre-event outreach, and post-event follow-up
• Operational rigor — you can stand up vendor management, registration, follow-up workflows, and ROI dashboards without being asked
• Technical credibility — you can review technical event content, brief technical speakers, and hold your own with founder/CTO audiences

Also a plus

• 10+ years across Field Marketing, Demand Generation, ABM, and Events at B2B technology companies
• Experience working inside of a Public Sector organization that went through a rapid growth phase, or a blend of Public Sectors and scaled technology companies.
• AI/ML field marketing experience
• Existing relationships with public sector associations and research institutions
• Visible thought leadership in the Public Sector ecosystem or developer ecosystem

What the job covers

• Develop and activate the US Public Sector field marketing strategy end-to-end — planning, calendar, execution, and measurement.
• Design and run public-sector-appropriate event formats — agency roundtables, mission-focused briefings, tech demo days, industry days, and executive breakfasts — that comply with government ethics and gift rules while building trusted relationships with program and procurement stakeholders
• Plan the field calendar around the government fiscal year — building demand programs that peak ahead of federal year-end (September 30) and state budget cycles, and capitalize on use-it-or-lose-it spending windows
• Own presence at anchor public sector events — from sponsorship strategy to speaker placement and on-site execution
• Build co-marketing programs with the public sector channel ecosystem — distributors, resellers, systems integrators, and contract-vehicle holders — including joint events, teaming-oriented content, and partner-sourced pipeline
• Partner closely with Public Sector Sales and BDRs on pre-event targeting, during-event engagement, and post-event follow-up to convert attention into pipeline
• Build operational playbooks (Demo Day activation kit, hackathon kit) that the Field Marketing team can scale across regions and segments
• Establish baseline metrics, dashboards, and ROI reporting for all Public Sector field programs
• Be the face of Anthropic in the Public Sector ecosystem — credible with strategic partners and agencies

Tools and skills named

Words the posting leans on

• public sector16×
• field marketing9×
• programs8×
• events7×
• build4×
• ecosystem4×
• execution4×
• strategy4×
• audiences3×
• building3×
• calendar3×
• end-to-end3×
• experience3×
• playbooks3×
• targeting3×
• technical3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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