Americas Field Marketing, Financial Services

The shape of it

In the posting’s own words

We're seeking an experienced, creative, and results-oriented marketer who knows the Financial Services ecosystem to drive world-class field marketing for Financial Services in the Americas region. This field marketer will be responsible for defining, executing, and leading a marketing strategy that delivers growth and revenue at scale for Financial Services businesses. The ideal candidate is data-driven, relentlessly seeks to optimize, stays at the cutting edge of modern marketing practices, and has a passion for collaborating with sales teams to drive successful customer outcomes. As a member of the Americas Marketing team, this is a great opportunity to build and have a significant impact on our rapidly growing business.

What it asks for · 5

• Proven track record of executing field marketing programs and events that drive new customer acquisition and pipeline growth
• Expertise in developing and executing scaled and targeted multi-channel marketing campaigns across the full funnel
• Successful track record of collaborating with Sales teams, including joint planning, lead management, and earning trust as a strategic partner
• Strong analytical and data-driven decision-making skills with ability to synthesize and communicate business health with leadership
• Startup mentality with a bias for action and the ability to thrive in a fast-paced environment

What the job covers

• Develop and oversee the regional field marketing strategy and execution plan to fuel pipeline growth with the Financial Services sales teams across the Americas
• Own key business and revenue metrics, providing cross-functional insights to drive continuous optimization and improvement
• Partner closely with Demand Generation, Product Marketing, Sales, Customer Success, and Partnerships teams to develop and execute integrated marketing campaigns
• Lead the development and implementation of the Americas regional events strategy, including third-party and Stripe-hosted events (in-person, virtual, and hybrid) that will deliver results for the Financial Services segment
• Design and execute mid- and lower-funnel regional marketing programs to accelerate leads, opportunities, and revenue growth
• Serve as a thought leader representing the Americas as we build Stripe's global Financial Services strategies
• Develop a focus on acquiring contacts in Financial Services organizations by creating compelling plans, offers and approaches to effectively engage this cohort
• Leverage Stripe's marketing tech stack and analytics capabilities to drive data-driven decision-making and optimize the field marketing engine

Tools and skills named

Words the posting leans on

• marketing14×
• financial services7×
• americas6×
• drive6×
• growth6×
• events5×
• field marketing5×
• sales5×
• business4×
• customer4×
• regional4×
• develop3×
• executing3×
• experience3×
• lead3×
• marketer3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

More open at Stripe

• Abuse InvestigatorDublin
• Abuse InvestigatorDublin
• Abuse InvestigatorSeattle, San Francisco, New York City
• Abuse Research EngineerRemote from the US
• Account Executive, AI SalesSan Francisco, CA
• Account Executive, AI Startups - GrowerSan Francisco