Product Marketing Manager, Subscriptions

The shape of it

In the posting’s own words

We are looking to hire a Product Marketing Manager to own end-to-end go-to-market strategy for Stripe Subscriptions to help businesses build, launch, and scale recurring revenue models.

What it asks for · 6

• 7+ years of product marketing or growth marketing experience at a technology company, with a track record of independently owning end-to-end go-to-market strategy and execution.
• Experience marketing complex B2B software, financial technology, billing, payments, or other products that require translating technical concepts into clear customer value.
• Demonstrated ability to develop positioning and messaging, lead product launches, and drive adoption across multiple customer segments.
• Strong customer orientation and analytical judgment, with experience combining research, market insight, and performance data to shape strategy and influence product decisions.
• Excellent written and verbal communication skills, with the ability to create compelling narratives for executive, technical, sales, and customer audiences.
• Proven cross-functional leadership and stakeholder management skills, including the ability to influence and deliver results across Product, Engineering, Sales, and Marketing teams.

What the job covers

• Set go-to-market strategy — Build and own the end-to-end go-to-market strategy for subscription management offerings, defining target audiences, priority use cases, routes to market, and measures of success.
• Champion the customer — Develop deep insight into the needs of businesses with recurring revenue models through customer research, market analysis, and close partnership with user-facing teams; translate those insights into product and commercial recommendations.
• Shape positioning and messaging — Create clear, differentiated narratives that make complex billing and monetization capabilities accessible and compelling to businesses ranging from startups to global enterprises.
• Lead product launches — Partner with Product, Engineering, Sales, Partnerships, and Demand Generation to bring new capabilities to market, coordinating launch plans and enabling teams to deliver a consistent customer experience.
• Drive adoption and growth — Design and execute programs that increase awareness, activation, and sustained usage across priority customer segments, using data and experimentation to improve performance.
• Enable customer-facing teams — Equip Sales and other user-facing teams with the insights, content, and tools they need to communicate value, navigate customer needs, and accelerate adoption.
• Measure and optimize impact — Define goals and success metrics, synthesize qualitative and quantitative signals, and turn results into actionable recommendations for product and go-to-market teams.

Tools and skills named

Words the posting leans on

• product20×
• customer11×
• product marketing6×
• go-to-market strategy5×
• insights5×
• market5×
• experience4×
• subscription4×
• businesses3×
• drive adoption3×
• end-to-end go-to-market3×
• engineering sales3×
• growth3×
• launch3×
• positioning3×
• shape3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

More open at Stripe

• Abuse InvestigatorDublin
• Abuse InvestigatorSeattle, San Francisco, New York City
• Abuse InvestigatorDublin
• Abuse Research EngineerRemote from the US
• Account Executive, AI SalesSan Francisco, CA
• Account Executive, AI Startups - GrowerSan Francisco