Regional Marketing Manager, DACH

The shape of it

In the posting’s own words

In the DACH region, our team partners with some of the most ambitious innovators across Germany, Austria, and Switzerland—brands like DeepL, refurbed, N26, and Nestlé. We help them use Stripe’s financial infrastructure to unlock new revenue, navigate local complexities, and scale globally. What we learn from these relationships directly influences how Stripe builds its products. The opportunity in this region is massive. We’re tackling it as a diverse, international team that thrives on collaboration, bold innovation, and genuine curiosity. If you love to learn and want to make a meaningful impact, we'd love to have you join us.

What it asks for · 7

• 10+ years of B2B marketing experience, including ownership of planning and investment for a country, region, or comparably broad portfolio in enterprise technology or another complex B2B environment.
• Deep understanding of the German and wider DACH business and technology markets, including enterprise buying dynamics and local ecosystems.
• Proven record of partnering with senior Sales and GTM leaders and aligning cross-functional teams without direct authority.
• Experience leading integrated programs across several marketing disciplines, drawing on regional and global specialist teams.
• Ownership of annual budgets and multi-program portfolios, with evidence of using commercial results to prioritize investment.
• Fluency in German and English, with the ability to explain technical concepts and present complex strategies to executive audiences.
• Sound judgment and comfort making decisions when priorities compete or information is incomplete.

Also a plus

• Experience in payments, financial technology, commerce, B2B cloud services, or another complex and highly competitive technology category.
• Experience engaging enterprise executives and buying groups across Finance, Treasury, Technology, Product, and Operations.
• A track record of building local brand relevance, thought leadership, customer advocacy, or influence strategies—not only demand-generation programs.
• Experience building a marketing approach where the playbook, resources, or route to impact was still taking shape.

What the job covers

• Define and own the integrated DACH marketing strategy, turning business goals, market dynamics, and competitive context into clear priorities.
• Partner with DACH GTM leadership, Sales, Sales Development, and Partnerships to set shared priorities, join business and pipeline reviews, and focus investment on the highest-value opportunities.
• Build and oversee a full-funnel DACH marketing plan across brand, demand generation, account-based marketing, pipeline acceleration, executive engagement, and customer advocacy.
• Develop industry and account programs for strategic customers and high-potential prospects, helping Sales engage the right stakeholders with relevant messages.
• Bring together EMEA and global teams, including Demand Generation and Product Marketing, to deliver the DACH plan, working with Sales, Product, Solutions Engineering, Partnerships, and Communications.
• Build Stripe’s brand and local presence in DACH through regional customer stories, partner programs, and executive, industry, and ecosystem engagement, including activation around Stripe flagship and third-party events.
• Own metrics across demand, pipeline, opportunity progression, priority-account engagement, and return on investment. Use results to improve programs and stop or change those that aren’t delivering.
• Represent DACH across EMEA and global marketing teams, bringing market insight into planning and sharing successful programs across markets.

Tools and skills named

Words the posting leans on

• marketing13×
• dach10×
• market8×
• sales8×
• programs7×
• customer6×
• investment6×
• local6×
• region6×
• build5×
• demand5×
• experience5×
• global5×
• plan5×
• priorities5×
• product5×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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