Head of Marketing, Japan

The shape of it

In the posting’s own words

Our Japan Marketing team’s mission is to engage priority audiences through impactful and relevant marketing campaigns and events, to drive growth in adoption of Stripe’s solution offerings. Japan Marketing is a sales-aligned team, partnering closely with the Japan GTM organization, including Sales, Sales Development, Solutions Architects, Partnerships, and others. Our team works across all customer segments, and at each stage of the customer lifecycle journey. As a member of the Japan team, this is a great opportunity to build and have an impact on the Japan business.

What it asks for · 10

• 10+ years of relevant B2B marketing experience leading a Japan marketing function across multiple customer segments including specific experience with content localisation and content marketing, event management, partnership marketing, and multi-touch campaigns to generate demand.
• At least 5 years managing teams, with a track record of setting a clear strategy, developing talent, and leading through change
• Proven track record of defining and executing Japan B2B marketing strategies that deliver against funnel metrics and KPIs
• Strong written and verbal communication skills (both Japanese and English), including being able to convey complex topics with simplicity
• Proven leadership capability and effectiveness working collaboratively and cross functionally:
• Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner
• Experience working as a Japanese leader partnering with global marketing teams, and leveraging central APAC capabilities and resources to lead growth in field marketing programs and events, executive programs and partner programs.
• Experience scaling through/and or leveraging agency and contractor resources
• Understanding and/or experience with CRM, account-based marketing, email marketing tactics, and marketing technology
• Demonstrated AI fluency in a B2B marketing context: hands-on experience using AI to improve insight, planning, content, execution, or measurement; ability to evaluate output quality and risk; and experience helping a team adopt new tools and workflows

Also a plus

• A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment
• Experience marketing cloud services and/or software solutions
• Superb organization and project management skills and the capacity to manage multiple complex projects at once
• Excellent analytical skills and the ability to craft actionable insights from complex data
• Resourceful, creative and dedicated to achieving operational and creative excellence
• Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies
• Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems
• Demonstrated success delivering marketing programs with and through consulting and technology partners

What the job covers

• Lead marketing for Japan across all customer segments, with strong coordination with Sales leadership; customer segments include enterprise, digital native, software platforms, small businesses, and startups
• Own key business and revenue metrics across the sales funnel (pipeline) and customer growth and retention.
• Develop a strong trusted relationship with the Japanese sales team, working closely with the sales leadership and sales development to jointly grow pipeline.
• Partner with Asia Pacific demand generation and product marketing to refine our targeting and segmentation, and to identify, scope, and produce or localize compelling content, marketing assets and programs to drive demand
• Define and execute full funnel Japan marketing plans including digital marketing, demand generation campaigns, sales prospecting programs and ABM, virtual and in-person field events, and third party tradeshows and conferences
• Track, measure, and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts
• Be creative in finding new ways of advising a diverse range of personas about the value Stripe brings to businesses.
• Set the Japan marketing team’s AI-enabled operating model, identifying high-value use cases across research, segmentation, localization, content development, campaign execution, measurement, and experimentation while maintaining strong judgment on quality, customer context, and responsible use.
• Coach the team to adopt AI effectively, building repeatable workflows and raising the bar for strategic thinking, speed, and execution.

Tools and skills named

Words the posting leans on

• marketing28×
• japan14×
• experience11×
• sales10×
• customer9×
• japan marketing8×
• programs7×
• content6×
• lead6×
• customer segments5×
• execution5×
• partner5×
• campaigns4×
• demand4×
• events4×
• requirements4×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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