Marketing Technology Program Manager

The shape of it

In the posting’s own words

The Marketing Operations team is responsible for the systems, processes, and data infrastructure that power Stripe's global marketing engine. We partner closely with Growth Product, Growth Marketing, Regional Demand and Field Marketing, Lifecycle Marketing, Sales Development, and Marketing Technology teams to ensure campaigns are executed with precision with as much automation as possible, prospect and performance data are accurate and actionable, and our marketing technology stack operates at scale.

What it asks for · 7

• 6+ years of experience in B2B marketing operations/technology or a related program management role in a high-growth technology environment
• 3+ years of experience working day-to-day on some or all of the following: marketing automation platforms, CRM platforms, audience targeting and personalization, marketing campaign measurement, account based marketing, and online events (webinars)
• 3+ years of experience in end-to-end program management of cross-functional marketing, sales, and engineering initiatives
• Experience building AI agents, including examples of agents you have deployed and examples of ways you are using AI on a daily basis beyond chat
• 3+ years of experience doing your own analysis using queries, dashboards, and AI and partnering with analysts and data scientists for more complex analytics needs
• 3+ years of experience defining your own scope and goals and collaborating with a distributed, global team to deliver on them
• Excellent written and verbal communication skills, including the ability to convey complex operational concepts to diverse stakeholders across marketing, sales, and engineering

Also a plus

• Experience managing prospect or marketing database programs, including data enrichment, hygiene, and growth using first-party and third-party data sources
• 3+ years of experience with marketing technology systems and platforms, including Marketo, customer data platforms, marketing channel and campaign measurement and attribution, account based marketing platforms, and online event platforms
• Experience selecting and managing third-party software in a B2B marketing context
• Experience implementing AI tools to improve marketing operations workflows and productivity
• Experience working with global teams on a day-to-day basis
• Knowledge of data privacy and compliance frameworks
• Experience in the financial services, payments, or B2B software industries

What the job covers

• Act as the program manager for 1-2 initiatives at a time. Examples include the following.
• Digital channel effectiveness: Improve digital campaign performance through personalization, content optimization, audience optimization. Include recommendation system interlock.
• Measurement: Give every campaign a consistent identity; connect marketing activity, spend, engagement, leads, and downstream outcomes.
• Account-Based Marketing (ABM): Identify target accounts, coordinate account-based campaigns, personalize account experiences, capture engagement, measure account penetration.
• Online Event Production & Community: Digital event promotion, registration, online attendance, content delivery, community engagement, and follow-up/measurement.
• Program management responsibilities include
• Own end-to-end program delivery for initiatives; maintain program communications, track milestones, lead cross-functional workstreams, and provide regular updates on roadmap progress
• Lead programs to address recurring marketing process and technology challenges; define objectives, success metrics, and build repeatable processes that scale
• Partner with product and engineering teams to scope business requirements, coordinate discovery, and translate operational needs into product requirements for internal tooling
• Lead requirements, selection, contracting, implementation, and adoption of third party software; drive new custom features in the company’s implementation of third party software
• Coordinate review cycles, pilots, and feedback collection during program execution; summarize required changes, identify launch-blocking issues, and escalate risks as needed
• Drive ongoing operations improvements through process innovation, automation, and the adoption of AI-powered tools to increase productivity and transform workflows

Tools and skills named

Words the posting leans on

• marketing29×
• program15×
• experience13×
• data10×
• technology9×
• campaign7×
• requirements7×
• lead6×
• platforms6×
• account5×
• automation5×
• cross-functional5×
• event5×
• marketing technology5×
• operations5×
• systems5×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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