Marketing Operations Program Manager, EMEA Events

The shape of it

In the posting’s own words

Marketing Operations is a team of marketing execution experts and systems thinkers focused on efficiency. We partner closely with Regional and Demand marketing, Growth, Martech, and creative teams to deliver scalable, high-impact campaigns across channels. While we operate globally, this role is focused on supporting the EMEA region.

What it asks for · 10

• 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field.
• 3+ years of proven expertise in Marketo, with a strong track record of developing scalable programs and driving successful campaign outcomes.
• Proven track record of optimizing campaign and execution workflows within event and webinar platforms (such as Splash and ON24).
• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes.
• Strong program-management skills, with the ability to manage timelines, dependencies, risks, and multiple concurrent events.
• Strong analytical and problem-solving skills, including experience using campaign data to identify issues and improve performance.
• Understanding of data quality, consent, privacy, and contact-governance practices.
• Clear written and verbal communication skills and experience working across Marketing, Sales, and Technology teams.
• Attention to detail and the ability to operate effectively in a fast-paced environment with changing priorities.
• Experience integrating AI into scalable marketing operations workflow designs and streamline processes.

Also a plus

• Experience in the technology or financial services sectors, ideally within a high-growth company.
• Knowledge of marketing automation tools and processes to enhance efficiency and scalability in campaign execution.
• Strong adaptive skills with a proven ability to thrive in a rapidly changing environment.
• Experience managing or collaborating with an offshore production team to streamline operations.

What the job covers

• Own end-to-end marketing operations for in-person and online events, from campaign intake through post-event reporting.
• Partner with Field Marketing, Demand Generation, Marketing Technology, and Sales to define operational plans, timelines, responsibilities, and success metrics.
• Manage audience strategy and campaign execution, including segmentation, registration, email, testing, launch readiness, and attendance tracking.
• Monitor registration and attendance, address risks and dependencies, and identify opportunities to improve conversion and engagement.
• Manage the accurate capture, validation, enrichment, and reconciliation of attendee and non-attendee data.
• Oversee lead scoring, classification, routing, nurture, sales notifications, and handoff within agreed service levels.
• Report on campaign performance, attendance, engagement, lead routing, sales follow-up, and pipeline impact.
• Maintain high standards for data quality, privacy, consent, and contact governance throughout the campaign lifecycle.
• Identify and address process, data, and technology gaps by implementing scalable documentation and operating procedures that improve consistency and performance.

Tools and skills named

Words the posting leans on

• marketing15×
• campaign11×
• experience7×
• marketing operations7×
• data6×
• sales6×
• events5×
• technology5×
• attendance4×
• execution4×
• identify4×
• lead4×
• requirements4×
• scalable4×
• skills4×
• audience3×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

More open at Stripe

• Abuse InvestigatorSeattle, San Francisco, New York City
• Abuse InvestigatorDublin
• Abuse InvestigatorDublin
• Abuse Research EngineerRemote from the US
• Account Executive, AI SalesSan Francisco, CA
• Account Executive, AI Startups (Hunter)San Francisco