Product Marketing Manager, Payments

The shape of it

In the posting’s own words

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. We also drive both self-serve and sales-sold marketing efforts.

What it asks for · 5

• 7+ years of product marketing experience at a technology company
• Experience developing messaging, positioning, and sales enablement materials
• Strong verbal and written communication; able to translate technical features into customer-facing benefits
• Experience managing cross-functional GTM efforts, including working closely with product, sales, and marketing teams
• Be able to leverage data to proactively identify opportunities and drive impactful results.

What the job covers

• Work closely with product, partnerships, and partner marketing (demand generation) teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products
• Drive end-to-end product launches, including define audience segments, gather user insights, craft launch narratives, inform pricing and packaging, ensure cross-functional readiness, and execute launch activities
• Develop differentiated messaging and positioning, equip GTM teams with knowledge and content to sell and market effectively
• Create high-impact thought leadership content

Tools and skills named

Words the posting leans on

• product19×
• marketing11×
• drive5×
• product marketing5×
• sales5×
• requirements4×
• closely3×
• content3×
• cross-functional3×
• experience3×
• gtm3×
• launch3×
• messaging3×
• positioning3×
• strategy3×
• adoption2×

Counted from the posting after the mission statement and the legal notices are set aside. The ones near the top are the ones a screener is looking for.

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